Fortunately, I had the pleasure to meet the CEO of 10seos and asked him the secret for the lead generation.
10seos is a leading company which provides the ratings and reviews of the top companies from all over the world and is growing FAST. 10seos was launched in 2015 and have tons of revenue and thousands of customers.
They shared the best Lead Generation practices they’ve used to build their company far quickly than most of the companies achieve.
So how did they do that?
Let’s check out how 10seos learned and used to boost their revenues and clients tenfold in these three years.
Strategy #1. Develop so many Opt-In Opportunities and make them Tempting!
Live demo, webinars, reports… there are so many Opt-in available. Don’t stop only at one. Convert all your blog into an interesting opt-in page. Whenever possible give away your recipes, PDFs of your blog posts, how-to guide, worksheet, resource guidance and much more.
You can also consider to include an opt-in box in the sidebar and offer your user with a pop up window. Ask your user to give a specific answer about whether they want it or not. When people see the option in the sidebar, they will find it much easy to click on No because clicking on no option is as easy as ignoring it.
In fact, 10seos has conducted a research and found that the conversion rate has increased by 32%. Of course, you can never force someone to say yes but at least you can make efforts to make it difficult for them to say no!
Strategy #2. Test, Test & Test… But in a right manner
It is always great to get a good advice but it is no less than a foolish though to assume that the same strategy will work for you in the same manner as it did for someone else. Of course, I am not saying to ignore that advice but test again and again… in a right way!
If you think you need to conduct a split test, don’t wait, just go for it. Because many times you get the result completely opposite for what you has think of! That’s why testing a lot is crucial.
See how does the “MY” and “YOUR” word reflects a huge impact. How you perceive a situation is impactful. Changing your result from YOUR to MY could increase the conversion for up to 90%.
Other thing that you should check for your Site Audit is to check the quality, images and many other relevant factors. Before starting implementing other strategy, make sure to split test the title of your content, button copy as well as the image. Result you will achieve will be different but then this will make your site more optimized.
Strategy #3. Include better advertisements
10seos revealed that most of the people hates when so many ads disrupt their surfing. In fact, most of the people believe they are boring, same and more compelling than others.
Let’s understand the whole scenario with an example. Suppose you are searching for a product over a web. This means you are keen to know about the price of that product so that you can compare it with the same product from some other dealer. When all the advertisement look same, it is the perfect opportunity to provide your users with something unique and win the competition.
Including a better ad on your site will help you to achieve higher Click through rate and improve the quality.
Strategy #4. Provide better offers and deals
If you aren’t the top provider, you will get lots of opportunity to improve the conversion rate of your site. The most interesting way is to provide your users with the attractive offers and deals. at least it is far better than changing the font size or the color of a button.
For instance, you can consider to provide them free consultation or a free trial for 30 days. Something which provides value to the customer.
10seos and I have seen a great success in the competitive world. If you really want to grow your startups fast, make sure to stick to the best lead generation practices. Leave any issue or question in the comment box below.we will be back soon with all the effective solutions for your problems.