Quora is a Q&A based community that has an immense potential to create better brand authority and build a strong relationship by answering questions of people related to your industry. For a small business, it is important to create a strong inbound marketing strategy that can help people to find your product and the services online.
Quora is a communicative platform. Joining these conversations and providing quality answers can project you as an industry expert and also strengthen the brand’s trust and authority quotient.
Let us discuss five reasons behind why small businesses should use Quora.
1.Quora platform is a great inbound marketing tool
Quora is a platform that is based on valuable information exchange. People can do voting on answers to determine the quality of them and make them more shareable. Quora also integrated Facebook and other social media platforms which make the content shareable and builds trust. Quora also provide an opportunity to share your blog contents, product pages and other relevant information. Make sure to provide strong content while communicating on Quora. Professionals from top SEO company in Kansas suggests to add links in your answers to enhance the overall inbound strategy because it increases authority, trust, drive traffic.
- Search engine crawls Quora content and mentions in search results
People usually ask similar questions as they ask on Bing, Google or Quora. Your answers should have topic relevant to questions to get into search results. This is especially for longer and more specific queries. The integration of Quora and search engines is quite advanced. Google grabs from Quora the most relevant answer to their search queries.
- Quora can help in competitive analysis and industry research
According to experts from best SEO company in Kansas, Quora is the platform which can be used for competitive analysis. They suggest marketers to look into the activities of the competitors, analyse their pros and cons, understand their unique value proposition. Analysing these factors can help marketers to attract limelight on to their product and services.
- Quora can help you manage online reputation
Along with analysing the competitors potential, Quora also helps to analyse your brand’s reputation. You use Google alerts to see what is been said about your brand in the conversations. Simply set up Google alert for your brand name. Monitoring Quora and other platforms help to understand and analyse the performance of the brand among its targeted customers.
- Quora is a great place to get content idea
For any online business, creating high-quality content is a must need to have better traffic and engagement level of the users. But it is easy to say then done. It is difficult to understand the need of the users and what appeals to the need of the users. Quora is the hub of content. You can easily go through in Quora to find the idea for right content type in your niche industry. People use different phrases to find content relevant to your industry, filter these contents and make them use as keywords for your contents.
Quora is relatively spamming free due to the strong community that monitors the platform. Despite being spam free, the usage of Quora has not been done at its full potential. We believe the basic reason behind less use of this platform is an investment of time that it requires from the people. If you run a small business, then Quora is a good platform to indulge. Creating a trust and expert persona in the niche industry will always pay back heavy benefits.
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