In the online world and amidst the fierce competition it is not just enough to have a website and taking your business online and apply some marketing tactics to drive audience at your site. You need to provide them great user experience so that they can stay at your site for longer. To increase the conversions on your site you need to provide them a website that is easy to use and has the amazing user interface and design. The best idea to that is to keep your users in mind while designing so that you can make a site for them and as per their convenience.
Here are few suggestions by the top SEO companies in India so that you can make the best website user interface to attract more visitors to your site and can have higher conversion rates.
- Understand the key fundamentals to get the foundation right
To achieve the best user design and interface you need to take the following factors into account –
Usability – Make sure that it is easy and quick for the users to find the answers to their questions.
Relevant – Provide them the relevant and useful; content, f the content will not be relevant and beneficial for the users no matter how usable or intuitive your site design it is all waste.
Accessible– Ensure that is easy for the users to find the content they are looking for.
Persuasive – Make sure that design is simple yet compelling and impactful.
- Small things can make a big difference
Avoid any hindrance in the way of purchasing for the users. Little things or hindrances on your site can cause your customers to leave your ecommerce site without making purchases. It is found in a study that even a one-second delay can make your sales drop by 7%. So make sure to avoid the hindrance of intrusive pop-ups or CAPTCHA rafter the customer has entered into the sales funnel and on its way to buy the thing. You have to provide the best, quick and simple user experience so that it do not frustrate users to buy from your site to and can keep them coming back again and again to your site. So pay attention to those little things also and make your website design simple and effective.
- Drip feed features to users
When you launch your app or game do not overboard the users with all the complexities and advanced features all in one go. Follow the strategic and sequential approach and moves on step by step so that the users can feel empowered and can understand the complex functionalities of your app easily. First, introduce them to the features and functionalities and provide them tutorial to slowly and eventually reach the advanced level of functionalities so that they can understand the things in the much better way.
- Trust is Everything
You need to make such a reputation that users do not feel like taking the risk doing business with you or buying your products or services. If your customers can not trust you they can not connect with your business and you will not be able to build a loyal customer base, which means no conversions and no sales. So strive hard to do the things that can help in building trust among the users of your site.
- Designers need to speak with their customers
If you really want to build a website for the users and for their convenience then the UX designers need to speak to their customers and target audience within the specific period of time and find out what the people’s problem and objections are. This will help you to achieve a website design that is more user-friendly and products that are more successful. If you are looking for any help and guidance in improving user experience contact the best Seo company in Mumbai company.