Instagram is rising and the number of users are increasing rapidly. It has almost 700 million monthly active users. Instagram provides you a great platform to reach to the millions of audience and expand your business online. As compared to Facebook and Twitter, Instagram helps to grab user’s attention with visuals and has completely different user platform with different interests. Businesses can effectively promote their products on Instagram as it offers plenty of ways to advertise your business. However, not every business owner knows how to do it effectively to get the maximum benefits out of Instagram Advertising.
Instagram ads feel and look like the regular posts thus users and do not overwhelm users with the intrusive ads. It is always important to present at the places where your audience are present and with the help of Instagram advertising you can reach to the broader group of people and can get users to click on the call-to-actions.
Here are 5 simple tips given by experts from the best SEO company in India so that you can optimize your Instagram advertising campaign.
- Use clear Call-to-Actions
Using call-to-action button under the posts or images such as Buy Now so that users can quickly understand what action they need to take. Whenever you include the clear call to action to your ad posts or images users are more likely to actions. Clear call-to-actions encourages people to take the specified actions and thus the conversion rate of your site will also increase.
- Target the right audience
The platform allows you to take advantage of huge user database through which you can segment your target audience. It is important to target your ad to the right audience so that you can reach to your potential customers and can increase the conversions rates. The e-commerce businesses can effectively use the platform for remarketing so that the cart-abandonment rate can be lowered. Know about your target audience and try A/B Testing so that you can target the best ads to the right audience to gain the better results. Experiment with different things and come up with the best ad post on the platform so that you can increase the ROI from the campaign.
- Include Hashtags
Incorporating hashtags into your ads will going to benefit your brand. Make sure you use the trending hashtags or hashtags that are popular in your industry or niche specific so that when your audience will click on those trending hashtags they can be directed towards your brand. Including hashtags is an effective strategy to get the visibility over the platform.
- Partner up with the influencers
Connecting to the influencers will help you to achieve visibility and popularity in front of your target audience. If you have enough of marketing budget then partnering up with the influencers will really help your business to grow and will attain the followers for your brand. Influencer marketing is the powerful method to reach to your audience naturally and increase the number of followers on social media.
- Don’t make Instagram Ads look like ads
Make sure your ad look like an organic post as the audience is much likely to engage and click on such posts. Try to include people or animals in pictures it is found through research that this will improve the conversion rates.Make the visuals appealing and engaging so that you can grab the attention of many.
Remember, Instagram is a social media platform with completely different users and experience so make sure your ads should look like a regular post and do not just copy paste the Facebook ads as it is on the Instagram. If you are looking for more help and guidance, contact the SEO company in Ahmedabad.
More info: https://www.10seos.com/india/top10