In the previous part of this post, we discussed how some tactics can help in increasing the conversion rate for a website. We discussed message matching, personalization of the content for better appeal to customers and influence of micro-commitment.
Going further deep in the topic. Let us discuss some more factors to boost conversion for your website.
- Perform multivariate testing:
Multivariate testing involves combining different elements in the landing pages and checking which element has a positive effect on your CTAs. This method is perfect for the websites that enjoy heavy traffic. For example, you can see the effect by doing minor changes in your header, images, font, copy and CTAs. Creating various changes create a bifurcation of traffic between these factors.
You can later than analyse the effectiveness of these combinations in relation to conversion. This combination will help you get many qualitative data which can help you come out with an absolute solution.
Consultants from top 10 SEO companies recommend avoiding this method in case you have low traffic on your website as it can prove expensive. Stick to A/B testing for your website and get your result measured.
- Incorporate mouse tracking, visitors recording and click map analysis
If your website witnesses a heavy influx of visitors then you can use mouse tracking and the heat map to make a reliable conclusion for increasing conversion. Use these two tactics in this approach:
- Click map analysis: This depicts how users interact with the clickable and non-clickable item of the website. You can easily study your Google Analytics account to understand if people are clicking on your link or not. It is interesting to see which non-clickable item users click and at what frequency. If an item encounters maximum click on a non-clickable item, make sure to use this non-clickable item and link it with relevant page.
- Mouse(scroll) tracking: Scroll maps are helpful in showing user’s journey on your website. At what point users leave your website. Based on this information, you change your design of the website or modulate your copy. You can add more pictures and other visual cues to attract visitors. You can also check the quality of the content where the users are quitting your website.
Unlike heat maps, click through is more like a video recording of visitors behaviour. This can help you to judge the point where users attention is diverted.
- Collecting the data from on-site surveys and instant feedbacks:
Feedback in any form is important for your growth. The way the surveys or polls are designed also determine the responsiveness of the users. Experts from best SEO company suggests using exit surveys, email surveys or onsite surveys.
Exit surveys pop up when the users are about to leave the site. On-site surveys are visible on the particular landing page. For both of these surveys, you need to decide which page should be used for placing these surveys, what information you need from them.
These surveys should contain questions that ask users about their experience on your website. The answers to these questions are helpful in finding what hinders your users in your website. Email surveys are helpful for the newly associated user. You can send a welcome email and get various data from the people who have started interacting with your brand.
- 7. Direct your website traffic
While you analyse the traffic make sure to monitor the flow of customers through your website. Analyse the portion of your website that distracts your users just before the conversion point.
To solve this problem, analyse your conversion funnel and look at the potential gap in it. Then analyse the pages and the elements inside those pages that causes distraction of the visitor.