Monthly Archives: August 2017

7 UNCOMMON TACTICS FOR CONVERSION RATE OPTIMIZATION (PART-1)

The sole reason to start search engine optimisation is to get better conversion. Consider that your website is well optimised, you are getting a huge amount of traffic. However, your conversion rate is non-impressive. What do you plan to do?

Obviously, switch to conversion rate optimisation. There are many steps in conversion rate optimisation like changing fonts, headlines, better optimisation of the images, making awesome landing pages and so on.

Apart from these popular factors, there are many hidden factors in CRO that can help you get better conversion. Let us dig into such factors!

  • Be attentive for your message match

Message match is the practice of keeping the ads synced with the landing pages you are directing your visitors. To have best message match, consider the following steps:

  • Text replacement for different ad groups: This involves changing the ad and the copy of the landing pages according to the different persona you hope to target. Users will be able to see the same product but with a different heading or description based on the ad group, they belong to.
  • Create a match of design, tone and feel of your ads and landing pages: create consistency between ads and landing pages with the help of same images and colour scheme.
  • Establish a match between the ad copy and the landing page copy: creating a similarity between the wordings of your content copy and the landing pages including header, subheader, primary add copy and CTAs.
  • Match the keyword intent with the copy: Different keywords have the different form of intent. Experts from top SEO company in Los Angeles suggest that the copies of your content should match with your keyword to drive visitors to your landing page.
  • Match CTAs: it is also very important to consider your call to action to be consistent with the keyword intent. It is important to understand that different users require different. intent.
  1. Personalise your visitor’s experiences

Personalising your marketing efforts according to your visitor’s experiences can provide best user experiences. These marketing factors are:

  • Emails
  • Landings pages
  • Content
  • Product pricing
  • Product recommendation

Consultants from SEO companies in Los Angeles predict that segmenting your client list and collecting their behaviour data such as browsing or purchase history can help you in a multiple way. You can collect data to provide personalised messages and offers to the audiences.

  1. Use micro-commitment to engage customers

Micro commitments are actually small steps that are taken by visitors towards conversion goal. As the name suggests “micro”, these steps are relatively small and do not require visitors to spend any amount or any deep consideration for commitment.

Micro commitment is a gradual step by step process to increase the faith of the visitor on the brand. The final destination of micro-commitment is obviously conversion goals.

Here’s the list of three micro-commitment you can use to optimise conversion:

  • Social sharing: You can ask visitors to share content, follow or like the page in exchange for a free download.
  • Identify buyers: You can ask your visitors to commit some things that can make them identifiable as potential buyers and gather other relevant information.
  • Free trial offer: you can get qualifies to lead by offering free trial and subscription. People have the tendency to give commitment when they subscribe to something.

Stay connected with us for further secret points for enabling better conversion rates.

DIGITAL MARKETING TRENDS TO FOLLOW IN FOOD INDUSTRY

Imagine you are sitting in a closed silent room, working very concentratedly on your laptop.

Suddenly your mother starts calling your name, irritated about the fact you does not respond to her. After 5 minutes your concentration breaks but this time by a smell and not by your mother’s voice. You want to sit and work but you are already salivating and you get up for your food.

Food is a magic that can connect or disconnect a person from his present mindset. Today food is not just about the fuel for body but it is a trend setter. The world in today’s time has become a global village, different cuisines of the world are now tried by people across the globe. Food industry is also very competitive one,to stand out among competitors it is important that food industry should also follow the digital marketing.

Mentioned below are few trends of digital marketing that marketers should follow in food industry.

  • Food with video- a deadly combination!:

California seo company suggest that video marketing for food is the best tool to attract customers. Food is something that attract all our sense organs. We tend to feel hungry(even if we are not) by smelling a delicious food,looking at an image of a dish elicit hunger in us. Videos tends to give visual satisfaction need that customers want from food. Food videos are much more popular because of the proximity of realness is more in it. But  Videos in food industry cannot be only of recipes but any thing related to food industry can be marketed by videos.

For example, sanjeev kapoor a prominent figure in food industry, use videos to promote his cook wear brand.

Marketing by videos is a good option to focus on to promote the brand in digital platform but Content factor of videos should not be forgotten.

Social media

A shop in a deserted area serving mouth watering delicacy cannot flourish his business because he has nobody to eat those. While an average tasting dish maker becomes a successful business men because of his reach to customers.

Social Media works somewhat the same way. In today’s world everybody is in social media so promoting your product will fetch you the best result there. People login to social media platforms to gain insight and update themselves. Social media marketing can be very helpful strategy to promote the brand. According to seo company in california there are certain food brands that do not have their website as popular as their social media handles. People rely more to them to get the latest information. Best seo company in usa agrees to the fact that promoting food brands on social media is good strategy.

  • Food- A bite of knowledge

Somebody rightly said that food is our common ground , a universal experience. Food is not just what we eat, it is an experience we take. Brands in food industry should remember that customer look towards food more than a product or service. Hence by plane promotional messaging or ads would not give results expected. People get attracted by a valuable information or a knowledge in the content.

  • Being different is the key

Since the competition in the industry is huge, it is important to give something different. People buying products from your brand always wants more than one positive factor to buy it. By providing a different product such as selling organic product, fresh farm grown, giving discounts on festivals, promoting charitable cause etc are some of the factors that attracts the attention of the customer from other brands.

How Easy and Persuasive design will increase the conversions

In the online world and amidst the fierce competition it is not just enough to have a website and taking your business online and apply some marketing tactics to drive audience at your site. You need to provide them great user experience so that they can stay at your site for longer. To increase the conversions on your site you need to provide them a website that is easy to use and has the amazing user interface and design. The best idea to that is to keep your users in mind while designing so that you can make a site for them and as per their convenience.

Here are few suggestions by the top SEO companies in India so that you can make the best website user interface to attract more visitors to your site and can have higher conversion rates.

  • Understand the key fundamentals to get the foundation right

To achieve the best user design and interface you need to take the following factors into account –

Usability – Make sure that it is easy and quick for the users to find the answers to their questions.

Relevant – Provide them the relevant and useful; content, f the content will not be relevant and beneficial for the users no matter how usable or intuitive your site design it is all waste.

Accessible– Ensure that is easy for the users to find the content they are looking for.

Persuasive – Make sure that design is simple yet compelling and impactful.

  • Small things can make a big difference

Avoid any hindrance in the way of purchasing for the users. Little things or hindrances on your site can cause your customers to leave your ecommerce site without making purchases. It is found in a study that even a one-second delay can make your sales drop by 7%. So make sure to avoid the hindrance of intrusive pop-ups or CAPTCHA rafter the customer has entered into the sales funnel and on its way to buy the thing. You have to provide the best, quick and simple user experience so that it do not frustrate users to buy from your site to and can keep them coming back again and again to your site. So pay attention to those little things also and make your website design simple and effective.

  • Drip feed features to users

When you launch your app or game do not overboard the users with all the complexities and advanced features all in one go. Follow the strategic and sequential approach and moves on step by step so that the users can feel empowered and can understand the complex functionalities of your app easily. First, introduce them to the features and functionalities and provide them tutorial to slowly and eventually reach the advanced level of functionalities so that they can understand the things in the much better way.

  • Trust is Everything

You need to make such a reputation that users do not feel like taking the risk doing business with you or buying your products or services. If your customers can not trust you they can not connect with your business and you will not be able to build a loyal customer base, which means no conversions and no sales. So strive hard to do the things that can help in building trust among the users of your site.

  • Designers need to speak with their customers

If you really want to build a website for the users and for their convenience then the UX designers need to speak to their customers and target audience within the specific period of time and find out what the people’s problem and objections are. This will help you to achieve a website design that is more user-friendly and products that are more successful. If you are looking for any help and guidance in improving user experience contact the best Seo company in Mumbai company.

Top 5 Conversion Killers And How You Can Fix Them

It is important to build a great website and provide great user experience so that you can get more traffic to your site and increase the chances of conversions. Many of the business owners create a website that is functional, informative and appealing so that they can attract their target audience but still they have complained about the conversions and sales.  To increase the conversion rates, you actually need to do more than building an appealing website.  After all, your ultimate goal is to have more conversions and sales. So, you need to discover some flaws in your website that are killing the conversions at your site. Experts from top SEO company in India suggests some common conversion rate killers and let’s see how can you avoid them.

  • Uninspired call to action

Avoid using generic call-to-action that is unable to inspire a response from the potential customer. This uninspired call to actions does not include any detail for your site visitors to use to their advantage.

So, it’s better to be as detailed as possible so that your potential customers can take the desired action. For example, if you write the call to action as Subscribe now, it will not inspire to that instead consider writing “Subscribe Now and find out the new opportunities here”, this explains the benefits of subscribing thus visitors are more likely to convert.

  • Too many call-to-actions

When the visitors visit your website and see all the call-to-actions at one place, this can actually overwhelm them and they might leave your site as they can get confused about where to click and what to do. Too many call-to-actions can actually create confusions and they can distract you from the main goal of the page.

Therefore, it is recommended to stick to one call to action so that the visitors have clarity about what exactly they need to do. In case you have to mention more than one call-to-action the landing page then highlight the most important one so that the visitors can get an idea about it and avoid any kind of confusion on your landing page.

  • Slow website

It’s an undeniable fact that if your website will take much time to load, you will definitely going to miss the opportunities. Customers have the very short attention span, if they do not get what they are looking for quickly they will not going to wait and chances are more that they are going to leave for a faster or better website.

So make sure you have the well-optimised website so that it is efficient enough to load quickly. Also, pay attention to what your customers are actually saying about your site and try to improve in order to satisfy the needs of your customers.

  • Intrusive Videos/Music

Videos and Music are great for the websites to draw the attention of the target audience but if they start playing automatically then it can ruin the entire experience of the visitors and can create hindrance to what they are actually doing on the site. It can really frustrate the users.

Instead, provide them with the option to view the video or play the music so that they can take actions as per their choice.

  • Excessive Advertisements

Advertising though is a great source of income, however, if it is used in excess can be the biggest conversion killer. Too many ads can interrupt the user’s experience. Do not let ads have the negative impact on your site.

So, if you feel like conversion rates are suffering then do evaluate your site and see if there is any conversions killer present in your site and take the necessary steps to improve your site. For more help and guidance, contact the experts from seo company Kolkata.

DIY SEO tips to optimize for mobile marketing

With the increased use of mobile devices, it is must for the businesses to optimize for the mobile so that they can increase the visibility in SERP and reach to the broader group of target audience. With the Google’s announcement of mobile-first indexing, it is important more than ever to invest in mobile SEO so that you can rank well in SERP.  If you want to drive traffic to your site, it is important to provide the best user experience to the people. Make sure your content perform well across all devices no matter what device the user is using to consume content on your site.

Experts from best SEO company in India suggests some SEO tips which you can easily do it yourself and can maintain the online visibility.

  • Create a Google My Business listing

Google My Business are free and simple to set up. It allows you to appear at top positions in SERP. Provide complete information about your business, include images of your business and provide all necessary information related to our business along with name, address, and phone number. When people will search for the businesses like your, they will find your business among the top results and will get your business information.

  • Frequently review all your directory listings

It is important to frequently review and update your listings so that whenever users find your information so that they should get the accurate and updated information about your business and can easily contact you. Update your listings on Yelp or local directories and ensure that the accurate information is present at all places.

  • Get Social

80% of people using mobile devices spend their time on social media. So, it is important for your business to take time and make efforts to build a great social media marketing strategy. If you want to build brand awareness then promote your business on different platforms and engage with users so that be on top of the user’s mind and can gain visibility overall.

  • Use Keywords for content visibility

Mobile searches are different from desktop searches so you need to do the keyword research for the mobile searches as well. Make sure you optimize for those keywords so that you can appear at the top of the search results. Targeting the right keywords will help you to appear in front of the right people. You can also take help of tools to find the right keywords for your content.

  • Optimize images

Images should be optimized for the mobile users as large images can take the time to load. Page loading time is a crucial factor in the SEO and should be taken into consideration when optimizing for SEO. You can take help of page speed tools to identify if there is any problem. Make sure you compress the images and keep the size smaller so that you can achieve faster loading pages.

  • Prepare your content for mobile

The way people consume content on mobile devices is different from the way people consume it on the desktop. For mobile devices, keep the content precise and make sure it is readable on the small screen. Try experimenting with different type of content, do A/B testing and determine which type of content will perform better. If you are looking for more help and guidance, contact the experts from SEO company in Hyderabad.

5 Amazing Instagram Advertising Tips

Instagram is rising and the number of users are increasing rapidly. It has almost 700 million monthly active users. Instagram provides you a great platform to reach to the millions of audience and expand your business online. As compared to Facebook and Twitter, Instagram helps to grab user’s attention with visuals and has completely different user platform with different interests. Businesses can effectively promote their products on Instagram as it offers plenty of ways to advertise your business. However, not every business owner knows how to do it effectively to get the maximum benefits out of Instagram Advertising.

Instagram ads feel and look like the regular posts thus users and do not overwhelm users with the intrusive ads. It is always important to present at the places where your audience are present and with the help of Instagram advertising you can reach to the broader group of people and can get users to click on the call-to-actions.

Here are 5 simple tips given by experts from the best SEO company in India so that you can optimize your Instagram advertising campaign.

  • Use clear Call-to-Actions

Using call-to-action button under the posts or images such as Buy Now so that users can quickly understand what action they need to take. Whenever you include the clear call to action to your ad posts or images users are more likely to actions. Clear call-to-actions encourages people to take the specified actions and thus the conversion rate of your site will also increase.

  • Target the right audience

The platform allows you to take advantage of huge user database through which you can segment your target audience. It is important to target your ad to the right audience so that you can reach to your potential customers and can increase the conversions rates. The e-commerce businesses can effectively use the platform for remarketing so that the cart-abandonment rate can be lowered. Know about your target audience and try A/B Testing so that you can target the best ads to the right audience to gain the better results. Experiment with different things and come up with the best ad post on the platform so that you can increase the ROI from the campaign.

  • Include Hashtags

Incorporating hashtags into your ads will going to benefit your brand. Make sure you use the trending hashtags or hashtags that are popular in your industry or niche specific so that when your audience will click on those trending hashtags they can be directed towards your brand. Including hashtags is an effective strategy to get the visibility over the platform.

  • Partner up with the influencers

Connecting to the influencers will help you to achieve visibility and popularity in front of your target audience. If you have enough of marketing budget then partnering up with the influencers will really help your business to grow and will attain the followers for your brand. Influencer marketing is the powerful method to reach to your audience naturally and increase the number of followers on social media.

  • Don’t make Instagram Ads look like ads

Make sure your ad look like an organic post as the audience is much likely to engage and click on such posts. Try to include people or animals in pictures it is found through research that this will improve the conversion rates.Make the visuals appealing and engaging so that you can grab the attention of many.

Remember, Instagram is a social media platform with completely different users and experience so make sure your ads should look like a regular post and do not just copy paste the Facebook ads as it is on the Instagram. If you are looking for more help and guidance, contact the SEO company in Ahmedabad.

More info: https://www.10seos.com/india/top10

How to promote a Bio-fertilizer startup with seo practices.

Liebig’s law of the minimum is an important law discovered by scientist Justus von Liebig. It states that if the soil is abundant in all types of nutrients but one, the plant growth will be affected by that one nutrient that it lacks.This law has formed the basis of the fertilizer industry.

Since the harmful effects of chemical fertilizers started showing up, in the form of diseases and environmental problems, people have shifted towards organically grown products. Liebig’s law of the minimum has gained more importance now than before. The output of organically grown products depends on bio-fertilizers. The process of manufacturing good bio-fertilizers is a complex one. If it throws off the nutrient balance in the soil, Liebig’s Law will operate, and crop output will suffer.

The process of making good bio-fertilisers depends on the ratio of the ingredients. Excessive use of an ingredient may lead to growth of pests in the soil. Bio-fertilizer business has replaced the chemical fertiliser industry. Good bio-fertilizers are very high in demand.

Major e-commerce portals have created organic agriculture departments. Therefore it is a promising online market with a lot of potential for growth. Increase of awareness amongst people has led to a rise in organic farming practices. This has resulted in increase in the demand of organic farming implements, mainly of bio-fertilizers.

The future of all markets is digital. Even at present, online markets have taken over brick and mortar stores. So in order to build a successful online business, a good web page is necessary. Seo practices help in getting more clicks to your web page. Seo vendors present your content strategically in order to increase its SERP ratings.

Importance of seo companies in the present economic scenario.

Involving the best seo companies in your marketing strategy is always a wise decision. Why? It is like having an promoter work for you 24×7. Once the seo content is placed on your web page, it will be effective round the clock to increase visibility of your page and get a lot of traffic to your web site. You have a product that is high in demand- bio fertilizers. All you need is a good seo vendor to promote your business online. More Info : VISIT

Packaging for seo practices

We design our website to optimize them according to seo factors. Everyone pays attention to the content, keywords, links and tags. What about the product itself? Let’s think out of the box. If the product is packaged for seo marketing, it can be a big contributor to off-page seo factors. Along with designing the products according to consumer patterns, also consider the search patterns. Search engines are big contributors to changes in trends and user preferences. Whatever shows up more frequently becomes a trend. Those trends determine what sells and what does not. If we can figure out this flow of trends, we can be ready for any upcoming change in the preferences of our user-base.

To what extent is the consumer affected by trends on the social media? Which blogs are popular among your demographic? Are there signs of changing trends? Your product needs to have a design that is current but easily modifiable.

The packaging design needs to take into consideration the following factors.

  1. You do not need something that would look good on the shelf of a store. We need something that would catch the eye on a digital platform. In today’s age of social media, the product needs to be photogenic. The packaging needs to attractive.
  2. An ideal example is youtube videos. If you have watched the videos of some of the popular youtubers, you must have noticed, they have very catchy backgrounds in their videos.
  3. If you have read online reviews of products, whether they are makeup products or gadgets, the packaging is an important part of the content. Anything that looks good, sells. Blogs that look good get more hits.
  4. Instagram plays an important role in the marketing of a product. In order to make a product #instafave, the product can be designed to look good in the Instagram filters and its square frame.

Basically, packaging of any product needs to be digital market oriented. If it gets likes, it will sell. So consider the factors that can make your product trending on social media platforms. The best seo companies focus on packaging of the product to bring the attention of social media audience.

USING EMAILS TO BOOST SEO

Seo and email marketing is two different concepts and does not directly gets linked but email has visible effect on seo.  Email marketing is one of the oldest ways of online marketing. Like seo, email marketing is also evolving according to the latest need of the users. Email marketing and seo reinforce each other to increase the online marketing efforts of a company. It has the power to grab the attention of the customers and bring traffic more than any other marketing strategy. Thus using email for boosting seo can be effective in terms of earning possible leads.

Following below are certain strategies that can be followed:

  • Insuring engagement with emails

Sending 100 emails to potential clients cannot affect companies ranking on google. Emails can help to increase the visibility of the customers, they get aware of the value or quality of content that you are imparting and that can affect the search rate . For example,  You have written an article on digital marketing strategies for 2017 on your blog. You will receive the organic search traffic but if an email is sent to your list stating how can they use this article to add profit in their business would definitely interest readers and the number of likes, shares will increase.

Involvement of the users will boost your relationship with them. According to leading seo company Emails can be used as a secondary tool for boosting seo like:

  • Asking readers to comment below the blog post.
  • Informing them about the connection of the company with any charity cause and so share the article to spread the cause.
  • Requesting people to comment on the social media handles about their experience after reading the article.
  • Driving readers to rich site summary(RSS)

Rss is a format of delivering daily changing web content. Comments and shares driven by emails can be useful to boost seo, but there should exist some permanent technique to grab the reader’s for a long time. The idea should be to grab the attention of the subscribers throughout the month and not totally dependent on monthly reminders by emails. For example: people who love your blogs can connect to RSS to get updated every time you come with a fresh article. Asking your subscribers to follow you in social media handles can also be done.

These strategies increases the website traffic and viewership in social media that results in boosting seo.

  • Reputation building

Email marketing helps to retain customers and promote brand recognition. Email increases the reputation of the brand and can become part of the high profile publishers list. Getting featured in these list increases the search traffic which definitely gives a push to seo.

Email alone cannot affect seo directly. Google donot crawl in email content to increase the website visibility. However emails does change the customer’s behaviour by motivating them to share or like post or comment on content which in turn increases the website ranking.

7 UNCOMMON TACTICS FOR CONVERSION RATE OPTIMIZATION (PART-2)

In the previous part of this post, we discussed how some tactics can help in increasing the conversion rate for a website. We discussed message matching, personalization of the content for better appeal to customers and influence of micro-commitment.

Going further deep in the topic. Let us discuss some more factors to boost conversion for your website.

  1. Perform multivariate testing:

Multivariate testing involves combining different elements in the landing pages and checking which element has a positive effect on your CTAs. This method is perfect for the websites that enjoy heavy traffic. For example, you can see the effect by doing minor changes in your header, images, font, copy and CTAs. Creating various changes create a bifurcation of traffic between these factors.

You can later than analyse the effectiveness of these combinations in relation to conversion. This combination will help you get many qualitative data which can help you come out with an absolute solution.

Consultants from top 10 SEO companies recommend avoiding this method in case you have low traffic on your website as it can prove expensive. Stick to A/B testing for your website and get your result measured.

  1.  Incorporate mouse tracking, visitors recording and click map analysis

If your website witnesses a heavy influx of visitors then you can use mouse tracking and the heat map to make a reliable conclusion for increasing conversion. Use these two tactics in this approach:

  • Click map analysis: This depicts how users interact with the clickable and non-clickable item of the website. You can easily study your Google Analytics account to understand if people are clicking on your link or not. It is interesting to see which non-clickable item users click and at what frequency. If an item encounters maximum click on a non-clickable item, make sure to use this non-clickable item and link it with relevant page.
  • Mouse(scroll) tracking: Scroll maps are helpful in showing user’s journey on your website. At what point users leave your website. Based on this information, you change your design of the website or modulate your copy. You can add more pictures and other visual cues to attract visitors. You can also check the quality of the content where the users are quitting your website.

Unlike heat maps, click through is more like a video recording of visitors behaviour. This can help you to judge the point where users attention is diverted.

  1. Collecting the data from on-site surveys and instant feedbacks:

Feedback in any form is important for your growth. The way the surveys or polls are designed also determine the responsiveness of the users. Experts from best SEO company suggests using exit surveys, email surveys or onsite surveys.

Exit surveys pop up when the users are about to leave the site. On-site surveys are visible on the particular landing page. For both of these surveys, you need to decide which page should be used for placing these surveys, what information you need from them.

These surveys should contain questions that ask users about their experience on your website. The answers to these questions are helpful in finding what hinders your users in your website. Email surveys are helpful for the newly associated user. You can send a welcome email and get various data from the people who have started interacting with your brand.

  1. 7. Direct your website traffic

While you analyse the traffic make sure to monitor the flow of customers through your website. Analyse the portion of your website that distracts your users just before the conversion point.

To solve this problem, analyse your conversion funnel and look at the potential gap in it. Then analyse the pages and the elements inside those pages that causes distraction of the visitor.