Monthly Archives: August 2017

3 ways to engage with Online Reviews for Better Business

Online Reviews sites such as Yelp provides one of the best platforms to know about what your consumers think about your business, its products, and services. It gives you a great opportunity to get feedback and information from your consumers. Most people use the Online Review sites to get the reference and make their decisions. Many of them think that these sites are just to make complaints about the local businesses. But this is actually not the case. If you engage with the consumer feedback and make your presence effective you can get a lot more business through these sites. A study found that around 90% of people read online reviews to get to the conclusion of doing business with a particular local business or not.

Businesses should track the online reviews to determine what is doing good and what needs improvement. Also, consider engaging with these review sites so that you can drive more customers to your site.

Experts from best SEO company in the USA give some tips to engage with your Online review site and get most advantage of your consumer feedback and reviews.

Respond to online Reviews

Responding to online reviews matters a lot. Responding to the reviews will make your customers feel valued. Just remember that while responding to the reviews you need to be professional and thank the reviewers for the feedback. It is also important to respond to the negative reviews as this is going to make your consumer feel that you value their opinion and it matter a lot for you. This will show that you want to engage with them and ensure that their problems get solved as soon as possible. Show any updates that have been made to your business and make sure you try to engage them on the personal level with your clients. For the negative reviews, you can engage with the consumers on a personal level and try to gain insight on what happened. Getting more information regarding the problem will help in quickly resolving the issue. Post your response publicly and provide the solution there. Thank hem for reaching to you and giving you an opportunity to improve the things and grow your business. Provide the best customer service experience to your consumers so that they can keep coming back to your site.

Download the mobile app for the business owners

You can download the app on your smartphone which will help you to manage all things easily and you will quickly get to know what’s going on in your profile. You can quickly respond to the feedbacks, upload photos or even track your activity. You can also set up push notification in your so that you will receive an alert for the new review.

Spread the word

You can share the great reviews and feedbacks for your business on your social media page, after all, it is something you are proud of and you want to show off. Share your positive reviews at your Facebook, Instagram or LinkedIn profiles so that you can attract more customers to your site.

Working with top SEO consulting services, you will be able to reach to a broader group of audience and will be able to attract highly potential customers to your site.

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If You Are An entrepreneur, Then These Affiliate Marketing Strategies Will Definitely Work For You

Nowadays, the best affiliate marketers are mostly the bloggers or people who have a large following on social media. If you are an entrepreneur, affiliate marketing program will not be a surprise or secret strategy for you. In the top affiliate network, entrepreneurs agrees to pay for the services they are availing from the influential Internet personality who are willing to show a products or services to your target audience.

Affiliate marketers reach your audience by using your links, content, banners or even testimonials of your products.

They don’t ask for the payment in advance to promote your business, but offer the commission to the marketer for every result they get through those links. This benefits both the parties because marketers also get new customers and improve the revenue and an entrepreneur also gets the chance to increase their revenues.

Basically, affiliate marketing is nothing but just an agreement where the marketers pay some amount of money to the affiliate to make a transaction for them. Since they are more indulge in highlighting the product to the audience using banner, reviews or testimonials.

Before conducting an affiliate marketing program, entrepreneur need to consider the following points:

Look for any irregularity or malfunctioning at online store

Affiliate marketing programs are more likely to generate the higher result when the business sets up its online store. But be careful! Because irregularity or malfunctioning at online store is considered as the fastest way to lose sales or conversion and thus, lose the revenue which is generating from the affiliate program.

You actually need to integrate your efforts with the technology to get the maximum reward for your best Affiliate Marketing programs.

Fix up an appropriate price

Entrepreneurs need to pay only some specific percent of commission for each transaction that has generated from affiliate programs. Bringing more and more traffic to your online stores need association and are very simple as placing a banner on any article that cover the benefits or features of any specific products or services.

Influential affiliates with those platform which involve huge online following, such as blogs or Facebook, Twitter, Instagram, etc to represent them.

Make right marketer your partner

It needs lots of hard work and dedication to become a successful affiliate to influence people. If they are not inspiring a conversation then no product can ever help.

Affiliate also have their own niche. In fact, as an entrepreneur, look for those affiliates that has already gained an experience in working with your type of industry. Make sure that affiliate has maintained their own blogs, site and social media pages where they can represent or link about your product.

Never avoid transparency and honesty

Improper disclosure to your audience could damage the reputation and image of not only the affiliate but also the goodwill of your company. Make sure you always monitor your affiliates if they make any statement related to the product or services of your company in their articles. Ensure that the statements they are making on their blogs or website are true and sustained.

How PPC Advertising Could Benefit Your Business?

There are so many benefits that has being offered by PPC, some of them are:

  • Provides quick entry
  • Results can be measured and track quickly
  • Support other marketing channels
  • Offer useful data

In fact, PPC Remarketing has a huge impact on brands. And if you are not using the PPC in your business, more are the chances that you will lose most of the traffic as well as revenue.

Check out the most amazing benefits that PPC marketing offers:

Benefit #1. PPC Contributes to the Business Goals

This is probably one of the most crucial reason to make use of the PPC advertising for your businesses. PPC facilitates you to achieve huge marketing goals. Because PPC can help you to track almost every conversion goal. PPC is a great way to drive more traffic on your website.

Since content marketing and thought leadership are so important, PPC can help you to promote your brand through making the content advertising downloadable, newsletter signups and pushing for downloading the apps.

PPC ad campaigns are very easy to set up and allows to make the people aware about the brand to buying the product effectively and efficiently.

Benefits #2. PPC can be measured and tracked easily

The best part of using the PPC ad campaign is you can easily measure and track the performance. You simply have to make use of Google AdWords along with the Google Analytics. This will provide you with details of the high-level performance, such as impressions, clicks as well as conversions.

Thus, you can get an insight about how your campaigns are performing and which type of traffic your site is attracting with respect of your budget.

Benefits #3. Your are in Control

There are so many variations of the campaign at least this will allow you with a level of control to reach your potential customers. Everything, from keywords to placing them how limited you want them, you can get an entire control over it.

Along with this, you get lot of budget flexibility, such as how small are you willing to spend and can scale immediately after seeing the positive result. These kind of flexibility is not provided with other kind of marketing campaigns.

The top PPC Bid Management allows you to make quick edits while the ads are running and the best thing is, you can test new things every time to check whether they will work best for your business.

Benefits #4. PPC works great with other marketing channels as well

Content marketing has taken the marketing world to the storm and has continues to evolve. Developing fresh and original content for the customers, AdWords can drive the customers to get connected with the content easily and returns the maximum ROI with your investments.

For people who use Google to search for the information, SEO and PPC strategies work well for grabbing the attention of many customers.

In fact, AdWord remarketing is the best approach to enhance the customer engagement and allows you to track the real-world data efficiently.

Bottom line

PPC ad campaigns has been considered the approach for many B2B and B2C  companies who are seeking for the quick and quality traffic on their respective website.

More info:https://www.10seos.com

Here’s Why Recording Calls Is Necessary For Marketers

Nowadays, the use of smartphones has rise incredibly and that’s why it is necessary to have a specific phone for your business. Businesses are using phones to get connected with their customers directly to provide various services.

Studies showed that inbound calls allow businesses to increase the revenue by 10% to 15% more than the traditional marketing techniques.

Since the positive impact of phone is increasing day by day, almost every company begin to use the phone calls for marketing purposes and finds it equally important to track the calls to optimize the marketing campaigns effectively.

Top Shopping Cart Software made it extremely easy for many of the marketers to track the leads and approach them to sales back to the marketing source and make investment on those channels which offer maximum benefits.

Gone were the days when call recording was used only for the training purposes and for legal approaches. These were the thing of old days. Now, call recording provides more than doing just these couple of things to get more leads and higher revenue.

Here’s why call recording is absolutely necessary for the marketer:

Reason #1. You will get a chance to get real-life customer interaction with your products and brand

Call recording is considered as the tangible proof which holds the entire emotions of customers. It helps the marketers to know how does the customer reacted when interaction was made and the allow them to develop the perfect solution for the questions raised by customers.

Listening to the recording of the customers help marketers to develop the plan strategies to ensure that none of the important transaction go missing.

Reason #2. Link calls back to the sales performance

Telephone calls are considered as the best way to attract maximum number of inbound response, that’s why i is important for businesses to link calls back to the sales performance. Conversion rates and sales operation both can be enhance by analyzing the effectiveness.

Carefully listening to calls and provide them at the right medium allows you to take benefit of it in a long run. Though it might seems tedious in the beginning but hiring someone who can do this for you can boost the performance.

To get the best of the sales performance, track the calls and judge those calls from various parameters so that you can evaluate which department is performing well and which is lacking.

Reason #3. Analyzing which channel is creating more leads and higher ROI

Top Call Tracking Software allows you to get the information about the essential marketing response, such as which marketing is getting more lead and which keyword is generating more conversions. Hence, you can easily develop an insight about which channel are generating high-quality sales.

In addition with this, this is the best way to focus on specific areas of marketing that needs the more control and less cost.

Enhances the user experience

You made lots of strategy to boost your sale and increase the revenue. However, attracting maximum customers and bring more leads are just a part of your entire strategy for sales.

Recording the calls is considered as an essential and valuable factor to drive more sale. Because if you are driving more calls but unable to convert them into sales, you are narrowing issues to the sales path.

Listening to the calls back could highlight the key areas for you to determine the additional resources or training your staff needs to enhance their sales tactics.

Top Secrets To Optimize The Every Part Of Your Content For SEO

Are you developing a great content for your website? Most importantly, are you optimizing that content for better search?

If your answer is no, then trust me, you are missing out the huge opportunity to attract lots of traffic on your website for a long run.

Content was always and will remain the most crucial part of the SEO strategies. In fact, SEO and content are no less than the two phase of a same coin.

In this blog, you will learn the best tactics to optimize the content of your site for SEO purposes.

Hack #1. Conduct a proper keyword research to optimize the content of your site

This is one of the most commonly given advice, still it holds the great value. A powerful keyword research for every content on your website plays a crucial role not just for the top Lead Generation practices but also considered as the best SEO strategies among all.

You don’t have to write an entire SEO-related content for your site by researching about the highest percentage of keywords that should be included in the keyword. But make sure that you include at least one of the important keyword in your content.

While searching for the keyword, make a list and write all the related keyword phrases because this might allow you to get a better word or phrase as your main term which could attract lots of traffic. In fact, there are so many online tools available which can help you to find the perfect keyword for your content.

Hack #2. Rename the file of the content with something meaningful

If you are planning to upload any file, image, video, mp3, or any other multimedia in your site so that people can search you?

Are the files that you are uploading has the name like ebook.pdf or image.png?

If yes, then your files are not fully optimized since no user will search your file with the name ebook or image, that does not include any keyword.

Therefore, before you plan to upload any file, make sure to change the name of your file to something meaningful. Pick a main keyword and include that keyword as the name of your file. This will not allow Google to search it effectively to rank but also to the user to find the relevant and useful information.

Hack #3. Never forget to fill the title, keyword and description field

Almost every platform provides you with the option of filling the similar fields. Obviously they all need to know the title, description and keywords you are targeting in your content. Therefore, you have to make sure that your audience will be able to search for your content not only on search engine but also, while doing the internal search.

The best thing is, when you fill all the fields, you get a chance to include your main keyword everywhere. This is the top site audit approach which helps in increasing the chance to gain higher online visibility among the search engine.

Hack #4. Select the keyword optimized title and categories

Those topics and categories that include the broad keywords have the higher chances of being ranked among the search engines. Make your content appear on the first page of Google by including a broad terms  and selecting the categories which are ranking well on search engine.

Here’s how I manage To Double The Lead Generation For My Fast-Growing Startup With These Super Simple Hacks

Fortunately, I had the pleasure to meet the CEO of 10seos and asked him the secret for the lead generation.

10seos is a leading company which provides the ratings and reviews of the top companies from all over the world and is growing FAST. 10seos was launched in 2015 and have tons of revenue and thousands of customers.

They shared the best Lead Generation practices they’ve used to build their company far quickly than most of the companies achieve.

So how did they do that?

Let’s check out how 10seos learned and used to boost their revenues and clients tenfold in these three years.

Strategy #1. Develop so many Opt-In Opportunities and make them Tempting!

Live demo, webinars, reports… there are so many Opt-in available. Don’t stop only at one. Convert all your blog into an interesting opt-in page. Whenever possible give away your recipes, PDFs of your blog posts, how-to guide, worksheet, resource guidance and much more.

You can also consider to include an opt-in box in the sidebar and offer your user with a pop up window. Ask your user to give a specific answer about whether they want it or not. When people see the option in the sidebar, they will find it much easy to click on No because clicking on no option is as easy as ignoring it.

In fact, 10seos has conducted a research and found that the conversion rate has increased by 32%. Of course, you can never force someone to say yes but at least you can make efforts to make it difficult for them to say no!

Strategy #2. Test, Test & Test… But in a right manner

It is always great to get a good advice but it is no less than a foolish though to assume that the same strategy will work for you in the same manner as it did for someone else. Of course, I am not saying to ignore that advice but test again and again… in a right way!

If you think you need to conduct a split test, don’t wait, just go for it. Because many times you get the result completely opposite for what you has think of! That’s why testing a lot is crucial.

See how does the “MY” and “YOUR” word reflects a huge impact. How you perceive a situation is impactful. Changing your result from YOUR to MY could increase the conversion for up to 90%.

Other thing that you should check for your Site Audit is to check the quality, images and many other relevant factors. Before starting implementing other strategy, make sure to split test the title of your content, button copy as well as the image. Result you will achieve will be different but then this will make your site more optimized.

Strategy #3. Include better advertisements

10seos revealed that most of the people hates when so many ads disrupt their surfing. In fact, most of the people believe they are boring, same and more compelling than others.

Let’s understand the whole scenario with an example. Suppose you are searching for a product over a web. This means you are keen to know about the price of that product so that you can compare it with the same product from some other dealer. When all the advertisement look same, it is the perfect opportunity to provide your users with something unique and win the competition.

Including a better ad on your site will help you to achieve higher Click through rate and improve the quality.

Strategy #4. Provide better offers and deals

If you aren’t the top provider, you will get lots of opportunity  to improve the conversion rate of your site. The most interesting way is to provide your users with the attractive offers and deals. at least it is far better than changing the font size or the color of a button.

For instance, you can consider to provide them free consultation or a free trial for 30 days. Something which provides value to the customer.

10seos and I have seen a great success in the competitive world. If you really want to grow your startups fast, make sure to stick to the best lead generation practices. Leave any issue or question in the comment box below.we will be back soon with all the effective solutions for your problems.

Best Tools To Monitor the Online Reputation Of your Business

Knowing what people are saying about your company is one of the most challenging task. Whether you customers trust your company or not could make or break the success factors of your business. Therefore, it is important to monitor the online reputation, especially for the small businesses.

Getting positive reviews helps businesses to achieve the trust of the customers and get an opinion about how can the services or products be improve more in a better way. This is necessary to monitor the online reputation of your company so that you can promote the positive review of your company and convert them with that of the negative reviews.

Monitoring what people are saying about your business could be a difficult and expensive process but these top Reputation Management tools make the things easier:

Tool #1. Google Alerts

Google Alert is a customized Google search which sends you the notification whenever any new content has been added to the database for the keywords that you have targeted. Though, it is far different with that of Content Marketing strategies. But this tool provides the services by fetching out the information from the blogs or sites which are much relevant.

It is very easy to set up Google Alert and the best thing is, it is available for free. You simply need to create an alert for those term which notification you want to receive and then Google will send you the result that you want to get and decide where you want the alerts to be delivered.

Tool #2. Naymz

Naymz somehow allows you to determine the online reputation of your company by letting you manage the social influence. If you want to increase your reputation, you must be able to influence better.

Naymz allows you to rate the online influence throughout the social media platforms so that you can determine what makes you to stand out uniquely, why people are preferring your services and how you are engaging with your audience.

Tool #3. Yext

Yext allows you to manage the listing on location and review those site so that it could be confirmed that the information available out there is correct and accurate.

It includes a Power Listing tool which helps you to know about the rate of error present in the information and the area where the information about the business isn’t listed. This will let you correct the information about you and your business so that right customers can reach you at the right time. You simply have to input the name of your business, address and phone number and then the tool will review your site from the database.

Tool #4. Complaint search box

Complaint search box is basically a website which performs specialized Google search for more than 40 complaint websites. This allows you to search on daily basis for free. This allows you to ensure that your customers won’t get negative experiences related to the products or services that your company is offering.

Tool #5. Reputology

Reputology is a website that allows you to offer analytics for customer service management. The best thing about using this tool os, it sends you a notification whenever some customer sends a negative review about your company. In fact, this tool offer you an in-depth summary of the feedbacks provided by customers to improve the weak areas within your business.

Here’s How 10seos Manage To Give Tough Competition To Powerful Companies With Minimal Marketing Spend

While looking to avail the best service in my locality or in my city, I always use to do lots of research to get the best service and ask for the reviews of that company from their ex-clients or customers before investing. Later, I started to start my own business through which I can help people to provide the most genuine ranking of various companies after analyzing the reviews and rating, so that people have no more to do much struggle as I did!

So, my idea begin to get a name, face as well as a website. I came to realize that now I have a huge responsibility to deliver. Honestly, that time I didn’t have much resources and budget that I needed. But somehow, I refuse to spend money on marketing and advertise my efforts and decided to be more creative!

Here’s how I manage to grow 10seos without spending money on marketing:

Make network like no other can think of!

You never know how many people actually support the young entrepreneur. The only thing that you need is the courage and passion to achieve it. You need to think of the ways to make strangers your friends and that you can found on Internet through Digital Marketing strategies, email or social media, where many people would love to hear your story from you. In fact, there they will definitely going to give you advices and leverage your network as your friends.

While doing so, make sure you maintain the highly enthusiastic pitch, so that your audience don’t find you sound boring. Also, get ready to hear NO because many people out there are busy.

There are many other local businesses. Make them your partner

The more you advertise your services, the better exposure you will get. And let me remind you that advertising does not need to spend much. Search for the area where you can get great exposure for your local startup and most importantly, where they support you. Make sure to have a well-defined audience.

If you want to advertise your business but does not know the area, be prepare with your numbers allow people to know that you are more exposure than what you are giving!

Do not avoid Email marketing

Of course, it annoys a lot while receiving unwanted emails. But not all the emails are annoying!

Remember that email marketing is not dead. Select an email marketing software which allows you to use your services for free. Place web form and ask people to provide an enewsletter.

You will be shocked to know the figure that the best email marketing services are one of the best ways to reach wide number of people and develop strong relationship with customers.

Do remember, when overused, email marketing can prove as a blunder for your business. Therefore,make sure to remain gentle with your customers and create your subject line that generate curiosity in the mind of receiver.

Focus social media platform where your customers are

Leverage the social media platform accurately. Don’t simply move to all the networks immediately after developing your website. Post where your audience actually live and only those what your audience actually wanted to see.

Make proper research before investing your time and energy. Consider where your target audiences are.

These are the best four ways that 10seos uses without spending money. Also, consider to leverage the affiliate marketing programs. In fact, there are so many inexpensive ways that you can use to engage your customers. Dedicate appropriate time and efforts to build connection with your audience and advertise your products or services. Like always, we would love to hear your thought, ideas and feedback in our comment section below!

SEO Strategies That You Are Doing All Wrong Which Could Hurt The Ranking Of Your Site

Today the Internet is full of information about the best practices of SEO to implement to achieve the higher ranking in search result. In fact, people often got confused about the practices that what you should follow and what not. There are so many people that claims to be an SEO expert which provide tons of advice to boost your ranking. Unfortunately, most of the strategies they are teaching are actually wrong and could hurt the ranking of your site badly.

To improve the ranking of your website, you should not only know that what are the strategies which could prove effective but also those tactics that can harm all your SEO efforts.

Here are few of the commonly performed mistakes which could damage the ranking of your site:

Mistake #1. Buying links

There are so many sites available which will ask try to convince you to pay some amount of money to get link on your site from other sites. But think of the type of a site. Are they actually a reputable site? Are they related to your niche?

Getting the links by implementing the best Link Building strategies through well reputed and trusted site is good for SEO and can improve the ranking of your site. But the thing is, Google can anytime de-index your site if it finds that you have not earn those link, rather has buy them from some site.

Mistake #2. Publishing irrelevant content

While generating a content for your website it is important to write what is relevant to your business and customers. For example, if your are running a business of Furniture, then focusing on the top Hotel SEO tactics will not work for you. In fact, that could be so confusing for Google.

Google also mark the value offer to the customers and prefer user experience on the top of everything. Therefore, it is essential to keep the need of your users in mind while developing the content for your site. Think for every single detail that relates with your content.

Mistake #3. Spam comments

Some business owners decide to pay services to spam sites around the internet with comments that include a link back to their website. While the idea is to spread links to your site across other sites that are relevant to your business, your brand can be damaged when customers or potential customers see those links associated with spammy, poorly written comments.

Most of the entrepreneurs or website owners pay some amount of money to avail the services from the spam site around the web which also involves any link to the site. The main aim using such kind of services is to aware your customers by providing them the link of your site which is relevant to your niche. Poorly written comments or spammy link could hurt the ranking as well as reputation of your site in the eyes of your customers.

Also make sure to approve only those comments on your site that brings the real value to maintain the integrity of your website.

Mistake #4. Overloading anchor text links

An anchor text is a piece of text or a phrase in your content which has been hyperlinked with the URL of a website. For instance, top seo companies in USA, where the text has been linked with www.10seos.com

While linking the keyword is a great idea but you have to be careful when linking the keywords. The trend has changed a lot and those days was gone when webmaster build so many anchor text links with that specific keywords to rank your site.

Now, if you want to get higher ranking, you need to specify the fixed ratio of keyword usage. Maintain many links for many keywords. Make sure to not to build so many links because links should appear normal to the users. Keep your users happy, not the search engines.

Final words

These are few of the SEO strategies, that so-called SEO experts expects you to focus upon. But focusing on these harmful SEO strategies could actually hurt the ranking of your website on search engine result pages (SERP). Therefore, better to avoid these dreadful mistakes to improve your online visibility.

How To Avoid Top Pay-Per-Click Mistakes To Save Money?

Undoubtedly, targeting the best Pay Per Click Management strategies are one of the most effective ways to bring more and more traffic on a website quickly. There are so many tools available that the entrepreneurs use to display their advertisements, such as Google Adwords, Yahoo marketing, and others, in the sponsored result area of the search pages and then they will have to pay the specific amount for each click they are getting on their site.

But if not implemented properly, PPC is one of the riskiest things. Because you will end up spending money even for the wrong customers as well.

Here are few of the most commonly make mistakes that could cost more and must be avoided when starting:

Mistake #1. Sending Visitors to your home page

Think of it in another way, say for example, if you are running PPC ad and targeting the keywords “Black leather Puma shoes for men”- one of a product that you sell on your site. You have invested in an ad campaign, whenever someone searches for this keyword in the search engine, they will be redirected to the home page of your site. Then, the user will have to navigate your site to get the exact product, in case if sticks to your site.

A better approach will allow visitors to link with the defined product page and thus, could reduce the frustration of the user and bring you closer to the sale.

Mistake #2. Diverting the traffic to your contact page

Most of the business owners or PPC advertiser send their visitors to the contact page of their website and force them to submit the Lead Generation. This ends up resulting not only the frustrated visitors but also reduces your chances of generating more sales.

If you are making so, be sure to know that allowing visitors to fill any form for offering something are actually against the guidelines of major search engines.

Mistake #3. Avoiding the split-test for your ad text

If you want to get the maximum result, avoid implementing the PPC strategies without testing them in advance. The best way to determine that which specific word is bringing more clicks and which is getting the higher conversion, you can split-test to your ad campaigns by developing multiple version of the ad text.

Almost every PPC campaign allows you to perform the split-test but makes sure that your ad will be displayed randomly so as to calculate the data effectively.

Mistake #4. Trusting completely on the ‘broad match’ keyword ads

Broad match keywords, no doubt, bring more exposure but along with that, it also brings irrelevant traffic more. In fact, this allows you to spend money for those that you are not even targeting.

Setting the exact match keyword might reduce the traffic coming to your site but helps you to make your search result appear where they are the most relevant to your business. But you will need to invest sufficient time to search for the exact match keyword to influence your campaign.

More info: https://www.10seos.com