Every business has the ultimate goals of generating leads and increasing the conversion rate. Generating traffic to your site through social media marketing, SEO, content marketing or any other technique is of no use if you are not getting satisfactory returns on investment, sales and conversion graphs. You need to provide a compelling landing page to your audience so that they can visitors will want to stay on your site and can take the desired actions. Creating an effective website design that clearly displays your products or services is crucial for the success of the business so that visitors can instantly make the purchase decisions. If you want to increase the conversion rate of your website then here are some tips given by experts from the Houston SEO company.
- Create an effective Headline
In today’s life, people are very busy and thus have the shorter attention of span. And since there is a lot of competition in the market, you have just a few seconds to capture the attention of visitors.So make sure to create compelling headlines so that it can grab the attention of visitors immediately. By just seeing the headline the visitors make the decision whether to continue with the site or leave it. Start with the relevant targeted keywords and add emotional triggers to it so that you can make the headlines compelling and can increase the chances of getting clicks.
- Increase your loading time
Visitors quickly want to get the information they are looking for and if your website takes the time to load then you will lose many potential customers. It is found that even the delay of one second can lead to the 7% decline in conversion rates. Analyze your website and individual pages and see how much time it takes to load the pages or website. You can also check the speed of your website on mobile or desktop through Google PageSpeed Insights. If the site speed is slow then take the necessary actions to make the improvements in your site.
- Use clear CTAs
It is really important to use the clear call to actions so that visitors can quickly take the necessary actions. Call-to-actions can be, sign up, contact us, try it now, or shop now. Provide a clear call to action at a time so that users do not get distracted and can take the required actions.
- Use engaging content
Compelling, engaging content gives the opportunity to the marketers to attract more audience to their website. If you will have a great website design, engaging content incorporated with the targeted keywords then you will have great chances to rank higher in the SERP. Having a great website design and compelling and useful content will satisfy both the search engines as well as the target audience. This will ensure you will get high-quality organic traffic that are likely to convert.
- Create a mobile version of your site
It is important to create the mobile version of your site as these days mobile searches has surpassed the desktop searches. If you want to reach to a wider array of the audience then you need to have a mobile-friendly responsive site so that users can get the best mobile experience of your site.
- Use videos
Embedding videos on your landing page can significantly improve the engagement rate as well as the conversion rate. You can provide your product demos through videos or any other informative video related to your business its products or services. Using video in landing pages can improve the conversion rate by 14%.
- Stay consistent
No matter what marketing channels you use, make sure you give the same message everywhere so that your audience can recognize you and do not confuse about what you actually want to tell them.
If you are looking for more help and guidance, contact the Best Seo Company In Las Vegas.