The top SEO Company states, that ranking signals are those aspects that comprise Google’s evaluation criteria in order to find out, whether a website is worth ranking or not. These indicators work like messages and later Google decides whether your site on the basis of those messages whether they’re worth ranking or not.
Below, we have mentioned the two types of ranking signals which people in industry consider majorly:
- Direct Ranking Signals
- Indirect Ranking Signals
Let’s see what they mean and how they’re responsible for your site’s search rankings:
Here’s Direct Ranking Signals for Search Engines
As SEO has become a prominent part of digital industry, and it consists various ranking signals that decide whether your site should be ranked on Google’s search results page or not. These ranking signals are different in many ways and also comprise their own significance. You can’t afford to ignore them. These ranking signals evaluate your site performance and assist you in acquiring potential authority.
One of the best examples of direct signal is if any link is pointing to your domain and if it is relevant and genuine, then it means it is a positive signal. Likewise, the loading speed of your website also stands as one of the signals that determine your ranking on search engines.
Direct ranking signal also depends on the keywords and phrases you target on which you writing your content. In case, audience search for that particular keyword and your website represents the associated content then you’ll be getting effective rank in the search results.
Here’s Indirect Ranking Signals for Search Engines
The indirect ranking signals also leave an impact on the ranking of your website but in a different way which is absolutely not direct. These factors do not affect Google’s algorithm directly and take out the results in such a way which is not expected.
For example, just suppose you’ve written an article on how to buy a perfect pair of shows and it is not attracting a lot of viewers. After some days, you see that someone has shared your content with thousands of their friends and even the friends have re-shared the content. And it might also happen that people among them might share your link on their blog. Although, this will also improve your direct ranking signals. And now, you see that people are searching for your blog by stating the keywords associated with shoes and thus it increasing the traffic number on your website.
Thus, this practice is known as indirect ranking signals, evaluating the ranking of your website indirectly. Other indirect ranking signals comprise social media sharing number for your post, interviews, brand referrals, brand mentions and various discussions with other people.
According to top SEO agencies, the indirect signals do not pass the authority and hence people hesitate in applying this strategy to their strategies. It is pretty clear from above statements that indirect signals are less predictable and they do not come up with a definite output as compared to their counterparts. If someone really shares your article with thousands of their friends, then there is no harm in going with indirect approaches. To make your website rise above, you need to adopt indirect ranking signals along with direct ranking signals.