Link building and content marketing are no longer separate SEO entities. Essentially, they are the same thing today. In order to build valuable inbound links to your site, you need to be creating high-quality content that is going to get noticed. Even with this knowledge, there are plenty of link builders and content marketers making costly mistakes. Here are 5 of the top link building and content marketing mistakes to stop making:
Publishing excessive thin content
Content is important, but it is possible to overdo it. Very few companies have the resources to be publishing lots and lots of valuable content every week, which means that the majority of the companies pushing out lots of content are publishing content that isn’t so great. At best, this thin content won’t get much attention and is a waste of time. At worst, it could be a red flag to the search engines. Instead of focusing on quantity, focus on quality.
Not spending time on research
The best links and content are based on research. Spend time researching the best places for links (and content) and then on what exactly the content should be. Who is the target audience? What information are they looking for? No matter how great your content is, it needs to be speaking to an appropriate audience. For example, an article targeting a B2B crowd will be written differently than one targeting a B2C crowd.
Being too pushy
Content promotion is essential, but you don’t want to be too pushy about it. It’s important to take a balanced approach to content promotion. Take the time to promote the work of others, too. This allows you to establish relationships with others in the industry that can have long lasting benefits.
We see this mistake all the time. A website owner sees positive results from an SEO firms and decides to scale back or take a break entirely. We advise against this approach because SEO efforts work best when they are ongoing. When you cut back on SEO, you’ll lose any traction that you gained.
Taking every opportunity
Not all linking and content opportunities are going to be worthwhile. We get it, link building is tough and it seems like there are fewer and fewer opportunities available. While that might be true, it’s still recommended to be selective. It takes time to build links and create content and you don’t want your efforts to be spent in the wrong places.
When it comes to link building and content creation, it’s important to spend your time wisely and conduct research that will steer you in the right direction. Otherwise, you could end up spinning your wheels. You might be getting links and publishing content – but what is it doing for you, really? The key thing to remember is that quality is always more important than quantity.
More info: seo companies