The market for Affiliate Marketing is booming. Having been predicted to grown to More than $6 billion over the next five years, affiliate marketing is becoming the priority for businesses of all shapes and sizes this year. E-commerce firms have also variously claimed that between 12% and 20% of their total business comes from affiliate marketers and that it works better than ATL advertising for them.
There is a room for the revenue for everywhere for the budding entrepreneurs, but not all opportunities are created equal.
In order to maximize your returns from affiliate marketing, here are five new trends suggested by San Diego SEO experts that are expected to watch into 2017.
Spread out and Giving Back with With Affiliate Marketing
With affiliate marketing, among bigger brands that dominate the online scene, innovators are looking at a more humanized approach in marketing. This whole new way to look at the business is gonna benefit not only them but also the people around their network.
One of the most common types of non-traditional affiliates is known as storefronts. The term is used to refer to partners, that are usually non-profit entities that get co-branded with the retailer. By offering products via different storefront websites, there is a significant rise in exposure and sales. In this way, the retailer gets to sell its products, the storefronts get commissions, and consumers find what they are looking for.
Feels simple, right?
So what makes non-traditional affiliate marketing special is the fact that it benefits multiple parties, as retailers make a profit while helping others. It’s also an efficient way of spreading a brand because it distributes the work among various partners. Best of all, it does not get in the way of other existing strategies at all.
- Devising the appropriate cross -device tracking method
A more and more customers these days tend to move between different devices only on a daily basis, the importance of cross-device tracking is also increased. This is one of the most affiliate marketing trends you gonna watch out for.
Spreading visibility across different types of media is just not enough, brands must keep track of consumers as they browse through their desktops and switch to their smartphones.
Since the consumers have become habitual to the interconnectedness of the different devices, it’s possible they could decide to purchase a product through anyone of them.
Cross-device tracking ensures that they can enforce that choice whether they are using their laptops in a coffee shop or swiping through their mobile phones while driving through a traffic-filled highway.
- Keep Going Mobile
Going mobile is going to be one of the most crucial affiliate marketing trends. There is a lot of opportunity for anyone looking to get affiliated with mobile apps since publishers all over the world are looking for ways to monetize their apps. Retailers just need to keep affiliating themselves with as many publishers as possible, since you can not have too many mobile apps endorsing your product.
Therefore, anyone looking to succeed in their marketing strategies have to invest in getting traffic through mobile devices. No doubt that the leaders in the affiliate industry are making mobile conversions one of the top priorities in 2017.
- Influencer Marketing
Choosing the right affiliates to showcase the right brands is everything. In fact, influence marketing is the multi-million dollar industry. Investing in a select few who can reach out to buyers more efficiently than others has proven to pay off quite well in the long run.
Knowing how to play the game, establish the most productive connections, talk to the right people, and keep tabs on new approaches to the trade is everything and that’s how it is done.
Keep being updated and you will get those high-converting offers, optimize with the perfect amount of reliable accurate data.
For those who are eager to get started keeping in mind these new trends, can take further help and guidance from best Miami SEO company.
More info: 10seos