While planning for giveaways, discount coupons, vouchers, promotional events, or some other special pricing you are making for your eCommerce company, you are possibly counting for the maximum profits in your mind. Then, you run through a blog, just like this, which says that e commerce promotions don’t work at all. What will you believe then?
Well, let’s consider what you need to get from your most latest promotion. If you’re looking for simply a large number of sales conversions, then undoubtedly you’re set. But, if you are looking for some loyal customers whom you want to come back time and again, then you are setting yourself prone to fail. Let’s consider some of the facts which is being recommended by SEO agency Milton Keynes.
- Lowering the Perceived Value
When you could lessen the amount of a product to get it out at door, your consumers start to think how valuable that product is. For example, if you slash your prices upto 50% on any specific handbag design, to turn the amount back up after two days, anyone who experienced the lessen price will forever believe that your product is worth purchasing.
If you can’t tell your buyers that your products holds the worth of the price tag, then you haven’t done your job correctly. Offering discount is just a way to get those items out of the door to confirm to your consumers that your products will never be as valuable as you said they were.
- Bad First Impression
Once you’ve high the prices of your products, there’s no going revert. You might not lose all those buyers who had made a purchase at lower price when you offered, but they will not buy the very next time, until you made an another sale. Anyone who wasn’t stumble by your lower prices for the first time might keep an eye for all your special deals, but they won’t be fool enough surely to pay high price once the discount period is over.
- Poor Substitute for Service
If you’re counting lower prices on sale or offering discounts on future purchases to make your customers even more happy, then you’re actually missing a large piece of the eCommerce puzzle. Service which is provided after the sale tend to make a buyer loyal towards your brand. The basic problem while doing promotions is that you’re too busy to count the conversions to worry about who wants your help.
Rather than constantly deviating your prices, spend some time with the buyers. Offer them the information they want to make choices, and guide them to make a smart purchasing decisions. They’ll surely return for the next time, and ready for their next purchase.
- Breeding Mistrust
Those buyers with the door at your big price cut might hang around the next time when you lower your prices. Maybe you’ll catch more people after you raise your prices for the products again.
But, what about those customers who buy your product at the price you offered before you offer them the discount? Are you actually willing to go back who buy your products at full price and offer them refund? According to seo manchester, nobody wants to feel like fool after purchasing an item in your full-price, only to know later that you don’t think they’re worth. And that’s what you convey to them when you bring down your prices.