Need a Blog Topic: Here’s Where to Look

Blogging is an essential component of an SEO campaign. Maintaining a blog on a regular basis with high-quality content keeps the website fresh and updated which ensures that the search spiders come back and crawl it. Also, it provides opportunities to target long-tail keywords or the questions that are more frequently searched by the people, encourages social media sharing, and further results in inbound links from other websites that reference this content. Well, blogging is a must-do component, but, it is complex, not easy.

According to the professional SEO vendors, ‘The key to a successful content and blogging campaign for SEO is to publish high-quality content’. Thin and filtered content isn’t going to help you. Even in the case, if you’re an amazing writer or you’ve hired one, you are still required to decide what to write about. Various times, it proves to be tricky.

The SEO vendors also provides you with a list of top 4 places to look for blog topic ideas, if you ever feel stuck at some or the other point:

  • Industry Websites:

Industry websites are the places to be stuck on by every brand because it is the place where you can get solutions to majority of your queries. It doesn’t matter what industry you’re in, it’s a great idea to browse and keep insights of the industry websites on regular basis to stay in touch with the latest and emerging trends. You can consider subscribing to the newsletters of the industry to eliminate a step and to keep a track of the related information in your inbox. This provides you with a feasible place to keep a check on. You obviously don’t believe in copying what other people in the industry are saying or doing, but you can use their sayings as an inspiration for your own content, especially if you possess a unique or different view on a particular topic.

  • Industry Social Media Pages:

Social media platform is a great source to follow every useful or relevant company, event, publication, and thought leader in your niche. If they understand marketing and SEO or they are pro at these two fields,then, it is expected from them that they’re posting their own thought-leadership content that can spark some ideas. These social media pages enables you to browse the replies they’re getting. You can consider the questions or the queries posted on social media sites and post them into your own post as well. Another way to use social media to generate topic ideas is to search for relevant hashtags and keep a track of  what’s appearing.

  • Within Your Own Company

Sometimes it’s worthwhile to step outside of your marketing/content bubble and talk to co-workers in different departments. What does their day look like? What problems are they solving? What questions are they getting from customers or clients? You’ll likely find that co-workers will provide a wealth of blog topic ideas you never would have thought of.

  • Your Previously Published Content

Sometimes it’s worthwhile to step outside of your marketing/content bubble and talk to co-workers in different departments. What does their day look like? What problems are they solving? What questions are they getting from customers or clients? You’ll likely find that co-workers will provide a wealth of blog topic ideas you never would have thought of.

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