Mail forwarding is considered as an essential step in moving process, because it makes sure that you don’t lose any important information that’s sent to you. Similarly, when you’re moving a website from a URL to another one, you have to take the essential steps to ensure that your visitors get sent to the correct place. This is what we called a 301 redirect.
A 301 redirect maintains a domain authority of website and search rankings when the URL of site is changed. It sends visitors and search engines to another URL than the one for which they originally requested.
Why Set up 301 Redirect?
According to seo companies uk, the reasons why marketers set up 301 redirect are:
- To link common web conventions with one URL to enhance the domain authority.
- To rebrand a website with another URL
- To direct traffic to website from other URLs owned by same organization
When a brand is changing its website name, a 301 redirect is essential to maintain the power of inbound links to the original URL. 301 redirect allows to send website visitors to the correct web address to get what they’re searching for.
Brands sometimes purchase domains which are similar in subject matter to their brand to create more traffic to their website. A 301 redirect makes sure that brand’s original domain maintains its search authority.
Some 301 Redirect Mistakes to avoid:
- Don’t move to new domain without setting up a 301 redirect first.
Few years back, seo cheshire purchased a domain without setting up 301 redirect, and their new site’s SEO results fall, since it was re-crawled by Google as new domain without any inbound links from the original site. Make sure to set up 301 redirect before moving your website content so that your site doesn’t lose traffic.
- Set up redirects to older internal links on your website.
According to seo companies uk, if you don’t set up redirects from the older internal links, you are more likely to build a bad user experience for visitors on your site who click on older, not-directed links. The old internal link will ultimately then kick over to the new domain, but it may take few more seconds or show white screen in the meantime.
- In many cases, set up a 301 permanent redirect rather than a 302 temporary redirect, which might be the default setting of your website management software.
Unless you are temporarily drifting your website’s content while updating and repairing your website, use a 301 redirect to maintain the inbound links efficiently and your search rankings while making alteration to your domain.
Basically, a 301 permanent redirect is much better for (SEO) search engine optimization, than a temporary redirect since it is likely to transfers the inbound links from redirected domain to the new one, which assist the website to maintain its search rankings and prevent any fall in the search traffic.
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