If you are owning a blog for your company, then it is expected from you that you understand the importance of business blogging, being an entrepreneur of the top SEO firms. But, do you really know the importance and way to optimize your blog posts to make them more search engine friendly. Might be you are knowing about it, but not every blogger or entrepreneur knows about it.You must know that the blogs you post on your brand’s website can bring a lot of advantages for your brand. If you consistently post relevant content on your website and also update the existing content, there are chances for you to take advantage of the benefits blogging offers.
The SEO vendors suggests six easy search engine optimization tips to consider to get your blog noticed:
- Do your research
Conduct proper keyword research. Make sure you include all essential and required keywords in your content, taking help from tools like Google Adwords Keyword Planner and many others. These tools will help you get necessary keywords related to your content displaying maximum search views on the top. Also, there are chances to include keywords naturally if you do not think of them and focus on creating valuable and relevant content.
- Utilize keywords throughout your post
After completing the research on keywords, make sure to include them in the content at the place where they will have the most valuable impact on human’s mind. Also, think of the search engine crawlers, they should also be able to see the valuable keywords you inserted in your content. The most impactful places in your content to put keywords are:- title, headings, subheadings, introductory sentence, follow up or ending paragraph, anchor text or hyperlinks, title tags, and meta descriptions.
- Optimize your images
At the time of uploading an image to your content, make sure you include the targeted keyword in the meta description of the image and also mention the keyword in the file name of the image you’re going to upload. This will show your image in the search engine result pages when anyone will search for that particular keyword.
- Refer others with links
While writing a blog post, many times you consider mentioning either the name of any blogger or his article in your post. Make sure to include a link to either that blogger’s website or to the information you want your target audience to know about.
- Give readers the opportunity to subscribe to your blog
Ensure that you include ‘subscribe now’ button or a ‘feedback’ or ‘contact us’ form at the end of your blog so that after reading your blog, the reader have some option to react to your blog post apart from like share and comment options. This is a part of inviting call-to-action from your visitors.
- Use social media to broaden the reach of your blog
Since social media is gaining a lot of prominence in the digital market, you should also effectively make use of this medium to promote your brand and its blogs. Utilise channels like Facebook, Twitter, Instagram, Pinterest and LinkedIn to advertise your blog posts and maximize its reach among a large number of audience. Also, make sure to promote your blogs on the websites that are directly or indirectly related to your blogs.
By following these easy and convenient search engine optimization tips, you can ensure higher rankings of your brand in search engine result pages, increase in web traffic, and high conversion rates.