People are increasingly shopping online but even more, but even more, they are using the web as a tool for service and product discovery and finding the most accurate answers to their needs.
Traditional will remain powerful in 2017. Amazon knows that the giant online retail brand is doubling down on brick and mortar with plans to expand its offline stores in coming year.
So are your locations in position for a prosperous and successful 2017? Las Vegas SEO experts suggest some tips which you can take the resolution of in 2017. Make these resolutions a part of your preparations.
- Keep it local
Today’s customers reward and punish companies on the basis of one-time experience only- a single moment of time.
Keep your customers local by getting in front of them the moment they need you, providing the information and experience they need to make the decision to buy from you. Make sure your location data is updated and remains up-to-date on Google.
- Keep it mobile
Google says that more than 50% of shoppers in 2015 said they were open to purchasing from new retailers that‘s especially true online. It’s just too easy for consumers to explore a plenty of options in search. In fact, the search giant says that after searching on Google, approximately 76% of mobile shoppers have transformed their mind about which retailer or brand to purchase from.
- Take control of location data in one centralized form
Usage of an open local platform with a suite of proven local marketing products designed to work together seamlessly to allow you to control otherwise disparate location data from a single platform. Rather than spending your time trying to put together a stack of unrelated products you can focus on creating the local experience your customers want.
- Bridge online to offline
Integrating various channels and using them to support one another is the way in which all channels work together in supporting a merged experience. Omnichannel is more than a perpetual marketing buzzword. Social, search, the company website, customer reviews, directories, local listings, search engine marketing and traditional media may each have a vital role to play in influencing the customer’s buying decision.
- Localize to personalize
Localization is the ultimate personalization. Consumers are using search more now to find the nearby answers to their immediate needs and question. In fact the near me searches have doubled as compared to the last year and more than 50% of searches have local intent.
In the coming year 2017, content localization needs to be the major part of your marketing strategy. People want easy access to the important information of your business, and they also want to know what other people think about your business. They want to see pictures of your location, understand the environment and product you offer and determine why they should trust your company and your people.
So analyze, are your location pages answering those questions or driving them right into your competitor’s hands?
- Simplify to succeed
Activate your data by taking the “suite approach” to local and putting your understanding to work within a single, comprehensive dashboard. Drive measurable, tangible results with seamlessly integrated tools empowering local managers across your brand to expand their reach and win more business, all while keeping within your brand controls.