Search engine optimization is an essential tactic to have in digital marketing strategy by every SEO services company. Whether you do your company’s SEO on your own or you hire an agency for this work. It is necessary for you and your agency both to understand the metrics you need to pay attention to.
If you think that this all is to be done because of keyword ranking progression, then you are wrong. Though keyword ranking is important, but they are not only the metrics to be considered for the success of your campaign. There are many other metrics too which needs your attention and you should learn.
Different SEO services company report their work in different ways but they all are required to contain the following basic yet essential metrics. These metrics deserve your attention:
‘Users’ refers to the number of people who visited your site during a specific time period i.e. the last week, month or a year. Keep tracking a number of visitors coming to your website and if the number consistently increases then it means your efforts are working and if not increasing then you have to improvise the efforts. The most important thing you have to pay attention to is the number of ‘new users’. The user metrics allows you to know the number of individual users on your website. It also mentions the percent increase in the visitors visiting each session. Also, this enables you to track solely the marketing efforts that cannot be tracked individually in Google Analytics.
- Top Landing Pages
Top landing pages are the one which your visitors think are most important and they feel them more engaging. The top landing pages enable you to get an insight of which pages of your website are performing well. This will provide you with a great idea of what is being liked by your visitors and what sort of information or content they find useful, and on what pages your visitors are converting on. All these insights are useful when you begin with the creation of new content for your website. This metric allows you to evaluate which of your pages are performing well and which are performing poorly. It helps you to plan a strategy to overcome that page’s weakness.
- Conversion Rate
Conversion rate refers to the percentage of visitors that achieved either of the goal like- making a purchase, filling out the form, watching a video etc. It is one of the most essential metrics to track because it tells you how much your website is successful and what are the improvements to be made therein. If the metric shows that the conversion rate of your website is low, then you have to reevaluate your page’s content to check if it is answering the right questions and attracting the right target customers.
- Traffic Referral
Traffic referral shows you the way your online visitors came from. It is quite essential to know where your traffic is coming from because it enables you to judge if your marketing efforts are paying off or not. If no changes are visible, then you have to make some adjustments and improvements in your page and its content.