Monthly Archives: November 2016

Some highlighted loopholes of search engines

We always like to talk about how to optimize our websites to make it easier for search engine spiders to scan them, evaluate them and finally to enable the database to create a final ranking result based on the results they are sending in. This method is used when it comes to crawlers properly being able to do their job. Now, however we will take a different approach in this article and will take a look at the current loopholes like the things crawlers have bigger or smaller difficulty deciphering.

This information can be important for all those, who want to manage their web design outside of SEO experts consultancy Services In Haarlem, to give a basic information on what not to do, in order for their website to be attractive for the search engine bots and this way give it the opportunity to be ranked well.

Data crawlers have problems decoding:

  • Flash content – flash is slowly but surely getting finished for this reason. The high calibrated graphic solutions have just way too many disadvantages not just from the point of view of spiders but also for the users: many slower internet connections cannot even handle these websites, while Flash constantly crushes down its own page and causes serious loading issues.
  • Online forms:  if a website starts up with an online form (be it on a leading page or any starting page that blocks the homepage) the bots won’t be able to decipher it correctly. This is true for all pages prompting member login too.
  • Link structure issues – links that were not tended to, to contain only the planned keyword content (the page title) but were left with the tons of characters, numbers which were there by default. Spiders may automatically hold these for spam pages.
  • Other rich-format content – videos, images, graphics (the latter without ALT tag descriptions) will not be decoded by the bots who simply do not „feel” these are there.

Keyword – content issue

These search bots are programmed to check all content to make sure it’s related to the given keyword. But there can be problems stemming from this programming. Let’s see a couple of these:

  • Lack of a commonly used keyword. There are millions of keywords in use this or that way. But someone may use totally uncommon words even when referring to well-known objects that will be misleading for the spiders.
  • Types of English and other foreign languages: there can be large ranking differences between words which mean the same but due to being written in a different sort of English, they lose the importance they should hold.
  • Wrong language or location targeting: setting up things in the wrong language for the targeted visitors.
  • Content and title has nothing to do with each other: this is something the bots really watch out for.

Experienced SEO experts consultancy Services In Haarlem of course know about all these and many other loopholes which can stop crawlers’ indexing activity therefore they will make sure your content is optimized the best possible way to avoid any of the upper mentioned situations.

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Is building a proper strategy really effective for SEO?

Designing and branding are important, but there is nothing one can do, without a business having an exact strategy. This needs to be created according to multiple factors. Professional optimizing specialists enlisted in the quality Listings For Best SEO Services Company in UAE can help you a great deal with the devising of a good plan for your trade.

Strategy is the core of all processes. It generally means that the client has to have some sort of a view where they would like to see the company, what they exactly want to achieve and most essentially: where do they stand in that given time, when they turn to ask assistance from an optimization expert. The approach to bettering a company can be a hundred different ways, it depends on tons of things:

  • The exact status of a company:  is this a new or an old business?  Do they need to actually concentrate on getting someone interested or or do they already have an established clientele but they need more sales or direct walk in customers? There are tons of questions because a lot depends on this.
  • What does the business deal with?  – How do they get their customers, how exactly does that specific field works and what elements are required to be fulfilled in order for the company to reach success on the net. Each business is different. E-commerce sites want to generate direct sales as soon as possible because it is easy, while other providers need all the extra steps because they deal with online bookings but other than that, everything happens in real life. The whole planning depends on what the client exactly deals with. Therefore sitting down with him and talk about the present the past and the future is a must-do.
  • How much work does the website need?  – Does the website and the whole company need a serious or a lighter rebranding? Does the whole content need to be rephrased and optimized? Do they have a website at all or do they start from zero? Building up and properly optimizing sites takes weeks to happen.
  • The goals and the limits:  this is the time when one needs to think realistically on the business goals and the preparation for that. One can only go so far until they reach their own limits. That’s why a business cannot set up a campaign to attract thousands, when in real they can barely cater for 3 customers in the same time. Strategy and goals must depend on the exact capacity of a business. When it comes to slow growth then the strategy will be like that, brand awareness will be raised accordingly and the build-up process will be in line with the improvement of real life services.

Do not forget that goals should always be dynamical, never static. An experienced digital marketing company can help build up a realistic business plan for you, strongly cooperating with your throughout the whole process.

If your trade is based in Dubai or Abu Dhabi, find the most experienced digital marketing and optimization experts by way of Listings For Best SEO Services Company in UAE.

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How to make sure your content gets indexed?

Today, there is literally nothing more important for a quality business website to possess keyword optimized quality content. But naturally it’s not worth as much, if you cannot make sure, that the content actually gets to be seen and more importantly found with ease. According to SEO services Companies in Pakistan, there are a few key methods to ensure. Let’s get to see these

The format:

  • Websites are highly preferred to be made in HTML format. This is the language crawlers can read easily.
  • If you are using images make sure their size is not too large as they may cause loading issues and more importantly, always tell in the ALT tag what it is. That’s the note for the indexing bot to learn that there is in fact something there. Otherwise it will only sense a blank page. The following image formats offer the adding of the ALT attribute: jpg, png, gif
  • Ensure easy navigation: with a very good site structure and a ready site map that you can also separately submit for search engines.
  • Always have a transcript in case you are posting a video or audio file: especially if the content also features the prime keywords picked for the page

Today’s highly improved SEO tools can show you many things you would have never thought you can see: for instance they can show you how exactly crawlers can „see” a given website. You don’t even have to download a program for that, you can try the app just by entering your page link. These are wise to be used because this way you can make sure all the information that should be visible it actually is.

Other important indexing tips:

  • Make sure all your pages are referenced in one way or the other on the other, especially in the content of the leading pages. This can best be achieved through referencing content with the help of hyperlinks or anchor texts, which are basically the same only they are built to feature the exact same title as the given page it points to has ( when optimized well).
  • Remember, if nothing points to a page, it’s like it doesn’t exist, from the point of view of crawlers.
  • Make sure pages you are referencing via hyperlink are not blocked from crawlers by their robot.txt setting.
  • Never fill the whole text with hyperlinks. Too much will not do well for the indexing, it will only make the indexing bots confused.
  • Steer clear from Java or iframes plugins
  • Check through all the pages to make sure there is no „nofollow” attribute added on any page that has no comment section. However besides those single links will likely not get ranking

There are still many attributes forms can have and high quality and well referenced SEO services Companies In Pakistan with loads of expertise in structuring and content building can prove to be a great help for you.

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How to exactly position keyword in content?

It’s great if we know what our target words, terms will be when it comes to content creation. But they process doesn’t end here. One also needs to be clear on the expectations on the exact positioning, as there are plenty of these. In this chapter we will talk about this in more detail for you to see what guidelines experts need to follow, with respect to this and what you can learn from the methods used by Top 10 SEO Companies In Recife.

The positioning:

According to lots of researches, the best positioning system of the target words today is in 3 places. It is web link, the title and in the text or body, however within text it’s preferable they are not used more than 3 times per page. Crawlers today are set to sense the old method of stuffing that would make them immediately classify content as spam. This also means the given page will not be ranked or indexed.

The numbers:

The exact number of keywords is out of line these days and actually spiders can sense it and will not index the page in question.  The old practice of over-using key terms should long be gone, but there are still those who practice it, however without much success. Today, everything is more pre-specified in terms of usage in order to avoid any related abuse or page- manipulation tactics.

On-page optimizing

Let’s see now how many criteria does positioning have to adjust to in the list below. Let me add, this is not compulsory but it’s the best preferred way that seems to achieve the best indexing results.

  • Include your primary term in the URL of the page/site
  • Have the no.1 targeted word in the title of the page: however be careful as the length does count. Crawlers will ready the title up to 65-70 characters. Anything more than that, will be lost indexing-wise.
  • Once near the top section of the text
  • You can also use variations in the sub-headings or minor headings.
  • The body shouldn’t contain it/them more than 2-3 times. Vary them (long-tailed format) to target them more.
  • Once in the ALT text of the image on page
  • Include it in the meta-description of the page. This has no role in ranking but can bring all the more results by way of searches. Users are more likely to find your content with the help of meta-descriptions.
  • Never use your primary keyword for a page in an anchor text pointing to another page. Let it have its own targeted term to enable a better optimization.
  • Always be sure the chosen target term will not have a negative impact to the overall meaning of the text.

Today, crawlers will go through content and check according to dozens of algorithms. They will also be able to see how much the actual content has to do with the title/description tags.

If you need more help or assistance in how to make your content more keyword focused and how to optimize it to the fullest in terms of positioning, don’t hesitate to contact one of the accomplished, experienced top 10 SEO Companies In Recife.

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How to enable your website to get larger traffic

Of course, after a website has been fully optimized and ready for good rankings, there are a couple of proactive yet natural ways to help this happen all the faster. Let’s see what advices we can get from the giant search engine provider Google and how marketing for best SEO Services Company in Japan put these suggestions into action.


It means the number of visitors clicking on your URL, posts or any hyperlink on other pages mentioning your page. The bad thing in traffic is that you never know when it goes viral because just any post can initiate that according to daily trends, but what exactly it depends on, remains a secret even for the ones with the highest expertise in marketing. What you can do, is to try to help your posts, backlinks and website as much as you can with and without extra help coming from link building and content marketing. So, let’s get started.

Google’s recommendations: enabling factors

  • Present content which is written for the audience and not over-optimized for the crawlers.
  • Avoid the practice referred to as cloaking – today a well-known Black Hat SEO technique that encompasses the creating of two websites: while one presents itself to the search engine with all optimized feature, the other one is the one that contains the real content for the viewers. Cloaking represented a real problem for search engines. By today the newest weapon Penguin has tools to detect and shut these down.
  • Present with a clear and easy to use site map. This helps users to be able to get around quickly and efficiently.
  • Each page should have one nicely optimized link (URL) that should contain the page’s keyword and possibly not contain any special characters.
  • Use HTML content that has a clear segmented structure easy to understand by the crawlers.
  • Don’t forget to add ALT attribute to all the images, crawlers can’t see them otherwise. This is like leaving a post-it for them with a message for them to read with the information.
  • Have content that’s really worth reading: I know this sounds very blatant but indeed each content that’s ranked should ideally be something that’s really helpful and it merits its rank organically.
  • Avoid Flash content: not only because crawlers have difficulty reading or deciphering it but it’s very heavy for a website and it has the capacity to crush pages, websites in any given moment. It also has constant loading difficulties and not everyone can actually display a website with flash content.

There are several Black Hat methods similar to cloaking which are very manipulative and were highly used to drive traffic to websites with tons of tricks and false keyword associations. Luckily these methods are starting to disappear.

Knowing your website is strategically and structurally enabled to receive a high number of traffic is already half success. From there it’s the job of marketing for best SEO Services Company In Japan to further handle the promotional tasks to make sure of brand awareness. Check out a great optimization expert in your area to help you optimize your website.

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The role of analytics in Website optimization

If anyone is any familiar with Search Engine Optimization then they have surely heard of all the diverse tools they are using in order to make sure that the content and every single web pages on it are fully optimized. But there is one thing of key importance which is the core of all the work the best SEO Agency and Company in Galway does: This is analytics.  Let me tell you a few important things how this process work and how can it help in the meticulous process of optimization:

What is analytics?

From the optimization point of view it is a process of seeing the past, the present and able to draw conclusions on how the future will look like based on all the reports they are receiving.

What the analytic reports are about?

Before the work of a SEO even starts they will need to find out tons of things which are in relationship with the business client they are working for. These data is large and diverse and has tons to do with the below categories:

  • The client’s present website
  • The field of business the client is in
  • The competence and their overall levels of optimization

Let’s see these categories one by one, so that you can see how they play part in the process:

  • The client’s actual domain

Most often than not, a business already has some sort of an online representation, before they turn to a search engine expert. The reason for this is simple: not until recently the work of web design was quite separate from the work of an expert.  That’s why, while many turn to web designers to have their website done for them, it is not enhanced in any aspects. Many businesses, who don’t know how optimizing works think that this is well enough for the long haul. But of course it’s not. If it’s is not well amended, it may as well be nonexistent because no one will be likely to find it, when they look for a business of the similar field.

  • The field of business of the client

Each line of business has different web structure and expectations. An online business will naturally focus on creating direct leads (traffic that results in sale) while other businesses cannot do this, because they need walk-in clientele to generate lead.  It’s very important to see what the exact line of business is for this very reason, to see how the web pages are built and if that’s in line with what can be done.

  • The competition

It’s essential for an expert to see who the direct and indirect competence is for the client. The direct competence is vital to be seen especially in terms of what their website looks like, whether it’s optimized or not, how many steps should the client take in order to be optimized better.

There are tons of digital marketing companies today who offer free content scanning, so use that chance in the process of finding best SEO Agency and Company in Galway for you to make your business prosper online.

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The best ways to build the connections you need

Link building may be less talked about but it’s nevertheless one of the most important part of today’s search engine optimization. In this article I will talk about all the ways and methods used by the Best SEO Services Company in Edmonton how you can earn quotes and explain why this all counts.

What is link building?

It’s more confusing than it is in real. The whole process is about getting mention (hopefully also quoting your webpage in the process). Shout-outs on social media can also be included in this category, especially if it’s by someone important.

How does the process work at all?

The fact of the matter is, that networking is very hard. It takes time and plenty of effort. Because it is in real not about building but meriting mentions. And in order for you to do that, you will need a few things to be ready:

  • Website with an absolutely great content:  this means that simple e-commerce introduction won’t really cut it, unless you include detailed and long, high quality descriptions, explaining what’s so special about your products. Some businesses have their own blogs, often attached to their web content, in order to provide a reason to include more meaningful wording to their services. And that’s the start.
  • Perfect optimization: the text needs to be up to par to all the rest of the 9 criteria enlisted in Google’s Page ranking guidelines. It needs to have the necessary structure and coding, flawless text that’s free of errors in any ways.
  • Time: your brand needs to have awareness. Due to quality and thanks to marketing. Quotes comes with time. This is something all businesses need to accept.

How can online connecting profit your business?

  • It can exponentially raise your web traffic: get a mention from a real high ranked and highly visited website and you will see how much it will raise your overall traffic.
  • Networking: you can build valuable relationships because after all, online networking is about creating connections. They can be just as important as getting a mention.
  • It helps brand awareness: by reading about you at somewhere important people will eventually visit you. It will do well for your brand, especially if your brand is attractive enough to keep visitors interested and make customers out of the majority of them.

You cannot really initiate an instant connection but you can make the first steps. This means you can start mentioning places and companies in your posts to whom you would like to be connected to. If your post is high quality and features the mentioned parties in real good light when shared online, on social media (and perhaps by the parties themselves too) it can initiate a positive reaction. But never expect, be ready to accept if you do not get mentions. You ought to be worthy of mentioning and sometimes it take time to find the right influencers to help you.

And last but not least, find Best SEO Services Company in Edmonton with proper experience in link building specifically, in order to make sure your  site gets the attention it is worthy of.

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SEO analytics and the importance of knowing about the client’s business:

When it comes to high quality SEO process, then it is analytics where the work of best SEO Company services In California start and end. This time around I’d like to tell you why it is so important for an optimization and marketing company to know more about the field of business the client is in and how it plays into the process of Search Engine Optimization altogether.

To summarize the scope of a business will let an expert know:

  • What basic website should a client have
  • What the best keywords and long tailed keywords are for that specific business
  • Which the overall expectations are and how can a page’s performance be best optimized
  • The key business goals
  • The chance of concentrating on local Search Engine Optimization

The core business websites can be categorized as per the following:

  • E-commerce:  complex sites because not only do they need to have a complete catalogue and tons of service or product descriptions on the webpages but they are also connected with one or more selling systems to be able to perform direct selling. The analytic of these pages has to be very detailed because the company is dealing with a huge content. A perfect keyword optimization is key to these sort of pages.
  • Service provider:  these can have the offer at the chance of booking on their platform but they are not performing e-selling due to the nature of their services. These pages largely depend on their content quality, therefore they need a website that’s high quality and tempting enough for the clients to stick with. Local enhancing methods can be considered if it comes to a smaller or local business.
  • Business/ informative:  the sites of the companies which offer complex services, therefore the detailing and information level of their content is very important. There is no ordering or booking on these web content they are building on those who either get in contact with them directly or who send them an email for further details.
  • Blogs which are also dealing with product endorsement: these are the blogs which are dealing with non-direct or direct selling. These generally need a highly keyword based approach.

The actual webpage also provides a company tons of information on how the client’s business operates, what is it that they offer for their clients and how their services work. This is absolutely vital to know so that they can start planning on what changes can be implemented for whole site to work even better what the current selling strategy is and how it can possibly be improved. Analytics will also reveal the current level of content quality and optimization level and will help an expert foresee how each page can be maximally optimized in order for it to be on the first page search results.

The representatives of the best SEO Company services In California are more than ready to help you get the optimization that your specific business requires. Ask for a free consultation and find the expert who you feel can help you the most in this process.

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Key Tips and advice on Pay per Click

Pay per Click is a way of promoting your business, your services or a specific product or discount and you end up paying according to the level of interest. The more people click on the ad, the more you pay basically. The fact of the matter is, that many companies choose PPC as their core for paid advertising, because it’s easy and one can do it themselves. But of course this is not always as easy as it sounds. That’s why in this chapter I would like to give you some advice and some tips and tricks as suggested by leading expert SEO company services In Phoenix to make your campaign all the better.

Don’t waste your money on bidding high:

There is this misconception that everyone who bid the highest would automatically merit the rights to get on the first place. This is not true. Of course your chances can be better but your page’s actual quality and the organic ranking is what counts. There is a very high competition among businesses since there are only 2-3 slots that can be filled. This is exactly why keyword positioning is so essential. Always remember, that there are hundreds waiting to get on first page even with paid ads. So, don’t waste your money on wanting to pay lots of money per click.

Save your money with AdWords coupons:

This is a lesser known fact but Google has lots of partners, from among PC stores, online stores and even PC related magazines which occasionally release AdWords coupons in their magazines. Use this money wisely, they can get you to a successful campaign for free or at least for much less money than you would otherwise need to pay.

Did you know?

  • That Google can actually give you discount from the bid you set up earlier?

Indeed, if they see that you are doing well, your page is up to par from an optimization point of view they may reward you for lowering your bidding amount and you end up saving up money thanks to optimization.

  • That without previous analytics your campaign will be at least twice as less successful as it could be.

Google has its fantastic tool called Analytics which has all the data you need to know concerning your visit rates, traffic all the changes that occur with time and all the tendencies which point toward changing or updating a strategy. The problem is, that except for someone very high skilled in terms of optimization, most of us don’t know what exactly to make out of all this huge amount of data. That’s also why it’s so much worth to hire a SEO professional to handle this segment and most importantly to teach you how it should be done.

  • What ROI means?

This means Return of Investment and this is a key factor in the life of every business and the main data for an optimization expert to analyze.

Get in touch with an expert SEO company services In Phoenix today to see how you can maximize your ROI with effective PPC campaigns and other optimizing practices which will elevate your website in the rankings.

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Key points which counts most in SEO

There are plenty of misunderstandings surrounding the topic of Search Engine Optimization to this day. The main reason for this lies in the fact that there has been tons of practices long time ago ( 10-15 years ago) which were considered normal  back in the day then yet today, they are categorized under the list of must-not-do things. Let’s see how the Best SEO Specialist Services Company and Agency in Hobart do optimization today and how we can categorize the practice today.

Optimization is primarily focusing on one thing:  for a website to reach first page ranking though organic searches. This means that the site has all the positive attributes which makes it fully merit the post or ranking it received. Today’s list of criteria on what does count in when it comes to ranking is long and not fully disclosed publicly, but one thing is for sure: the following things do count the most:

  • Content quality:  Today this is an Nr 1. Priority when it comes to ranking. Therefore a good optimization specialist has to go through every page to make sure every single one of them has enough high quality, error free text and images that support the whole outlook. Crawlers which do the indexing are getting better in seeing if the texting is good, if it is unique and if it has any errors or duplicates.
  • Site structure: this means to make crawlers able to scan through each page with as much ease as possible. This is also a customer focused task, they website has to have an easy to navigate sitemap. This process also needs to make sure everything is exactly where it’s supposed to be.
  • Link structure: the link of every single page has to be clear, optimized not to contain any special characters. This is important for multiple reasons, with pages being easy to find.
  • Keyword optimization: texts and titles has to be properly optimized to the given keywords on each page.
  • Content relevance:  it has to be fresh
  • Site popularity: site needs to have a given number of links
  • Other factors: such as further coding requirements, coding speed and outlook.

Basically these are all the factors today’s search engine optimization experts need to deal with at a minimum level with the addition of analytics that makes the majority of an expert’s work. During analytics they will check the site’s current traffic, further reactions and this will all count in the new strategic planning for the web pages to be optimized to its fullest.

Today’s optimizing companies work alongside Marketing and web design experts most under the name of web marketing companies, therefore they are able to provide full services for their clients, from a full re-branding to web design and digital marketing services to make sure the website gets all the support to become relevant online.

If you want to know more about optimization and what you can expect from it, check out Best SEO Specialist Services Company and Agency in Hobart who can further assist you with all the information you need on how your web pages can be fully optimized.

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