Did you see any changes in your website‘s ranking recently?If so, it might have been rolling into your minds what sparked the sudden changes.Well,it’s due to the return of Panda.
First released in 2011, Google Panda is a search algorithm that aims to lower down the rankings of low quality websites with thin amounts of content. Panda is an extra filter that aims to exclude any scam sites and helps you find the best websites for your search queries.Over the last five years, Google has been releasing updates to improve this filter algorithm. Last update, Panda 4.2 was slowly rolled out.
Originally Panda was just a separate spam filter. It was applied to your search results AFTER the core ranking algorithm had done its work.Now that Google has integrated Panda into their core algorithm, any search you make means Panda is working instantly.Instead of originally waiting for the core algorithm and then filtering out any spam, Panda is now part of Google’s core search powers -meaning Panda has become one of Google’s core ranking signals. On January 8, 2015, a Google spokesperson confirmed this. Google says that “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of site. Panda allows Google to take quality into account and adjust the ranking accordingly.”
Moreover,Google emphasised that websites should focus on best quality content to what their searchers are looking for,focus on quality rather than quantity. So now that Panda has merged with Google’s core algorithm, search results will no longer be subjected to a separate Panda update and then to Google’s core algorithm, but together and simultaneously.
What will this mean for SEO?
Until now we have created content that is relevant for our industry and the users.We provided the high quality content and ranked on search engine result page satisfactorily without any fear of panda.
Now that Panda is working as part of Google’s main algorithm, Panda’s filter capabilities are working alongside Google’s other ranking signals.your website content has to be the best possible content serving the targeted audience in the best possible way.Your website need to be highly optimized for on page seo factors. Take expert seo vendors in USA to recover from the Panda effect. SEO experts really need to work hard to optimize websites in accordance with the new algorithm.
This decision to promote Panda from its secondary filter position into Google’s main league of search ranking factors suggests Google is showing how important it is to create a high quality website.
Panda has always helped to knock down the spam sites and now that it’s part of the main algorithm certainly suggests Panda will be a permanent feature of Google Search.
Here are few tips to take down to survive the hit new update.
Focus on being useful
At the end of the day, content owners shouldn’t ask how many visitors they had on a specific day, but rather how many visitors they helped.
Build some new paths
Instead of deleting those pages, your goal should be to create pages that don’t fall in that category;pages that provide unique value for your users who would trust your site in the future when they see it in the results. Get help from best seo company in USA to get back your position.
Meet your searcher’s expectations
You might have an amazing piece of content, but if you are ranking for particular queries that don’t give people what they are looking for, Google could perceive it as poor quality content.
More Info : https://www.10seos.com/