Backlinks have been considered as the most powerful element for getting higher ranking in search engine result page.
Google takes into account several factors to assess high quality links, which are-
Domain age – older sites are considered to build more trust over the web than the sites which are new in the web world. So, getting links from such sites adds more quality to your site.
Link Authority – Domain age, keyword relevance and other items all measures link authority. More authoritative your link will be, more quality it possesses. So look for links which are highly authoritative.
Relevant links – It means it is very important to get links from the website which are relevant to your business.Getting links are just not enough ,rather natural link building strategy should be followed. Let’s say you have a seo company in atlanta , then the links coming to your site must be relevant to your business, not from the sources which have nothing to do with your business niche.
Exact-match anchor text: Exact-match anchor text remains an important component of high-quality backlinks. Anchor text related to your topic, rather than anchor text like “click here,” adds weight and validity to backlinks. Getting good seo services can be very beneficial for your website .
Being smart marketers you should know how to build high quality links to achieve higher ranking in search engine result page. Here are some methods both proven and ethical for increasing your backlink profile as part of an overall SEO strategy.
Review your current backlink profile
Spend some time to review your current backlink profile as How many links are there? Where these links are coming from? Check the domain authority of those sites and see how much quality links you have . What content is attracting links, and can you capitalize on those keywords? It is very much important to keep track of your backlink profile to help you progress further.
Create a list of your top posts and keywords
You have to give websites a reason to link into your posts. Relevant, interesting, unique content will form the basis for inbound linking activities. Go through your current website and develop a list of your most-read content and keyword phrases that bring in the highest traffic levels. Use it in your backlink building efforts in future.
Add-long form content to your site
Content with detailed information , engaging stories tend to attract more visitors and tend to get more backlinks to your site. Try to put images as well ,In a study it was found Google ranks sites on first page are those with atleast one image and well descriptive content.
Discover the sites that you’d like to link into your site to start a guest posting effort
Guest posts enable you to add natural backlinks to your website from a wide range of sites. You submit an original topic to a webmaster, in exchange for the content, the webmaster links to your site. Create unique, informative content so that you can grab the links from authoritative sites. This could be really helpful for getting high quality links. Don’t submit request for content which is duplicate as it can affect your seo efforts.
Pitch your best content to websites
Another strategy to obtain backlinks is to email the webmasters on your target list with a pitch to link into your content. If the content is good enough or relevant enough to their sites’ target audience, they may consider your request. Provide them with anchor keyword phrases you’d like to have linking into your site, and be patient. They may take weeks to respond. But getting those natural links would be highly beneficial for your site and definitely pull your rankings up. You can also hire seo consultants to optimize your sites for higher ranking.
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