Where should you put your keywords?

Keywords are the fundamental element to SEO. People use keywords to search and the purpose of SEO is to ensure that that your website matching these search queries in order to generate organic search engine traffic from target audience members. To determine how the target audience member are searching, the first step of an SEO campaign is to go for keyword research. Once you have discovered that keywords to target the next step is to incorporate it into your website content. So what exactly does that mean? Where should you put your keywords? Experts of seo san jose suggests the most prominent places where your need to naturally incorporate your keywords for SEO gain.

Title Tags

The title tag is arguably the most important tag on each of your website page, which makes it important to include the keywords preferably in the beginning of the page title. Not only the search engine pays attention to the title tag for the ranking purposes but also its the first thing that searchers see on the search result page and influence click through rates. The search engine shows the certain limited amount of characters in the title tag, which is why its best to keep it under 50-55 characters. If you got over the limit of characters that are shown on SERP, you end of the title tag might cut off and it will make also result in lost of clicks.


The meta description doesn’t hold direct value to the SEO but it can have impact on click throughs and thus your ranking gets affected. Think of it s a sales pitch for the page. Use description language that includes keywords and encourages click. Search terms incorporated in the description will be shown as bolded search results, telling the searcher that the page is relevant  and have what they are looking for. The character limit for the description is 150 characters.

Heading tags separate content into sections, thus making the page more reader-friendly and also it carries more weight than other text  for the SEO point of view. It makes sense to include keywords in H tags.

The Rest of the ON-page Content

The website owners should always reading the content keeping in mind the SEO. They should lookout for any spot to include a targeted keyword naturally. For instance if you are mentioning in your page ‘our clients’  include a keyword like ‘our [service offered] clients.’ This gets the keyword in the content for SEO purposes but doesn’t distort the flow of the content. Don’t overdense your page with keywords instead, look for natural opportunities that do not disrupt the flow of content.


For better user experience and SEO purposes its important to have clean URLs. URLs of internal pages should not be messy and they should include keywords related to the content on the page.

For example,for a company selling accounting software, its main accounting software page shouldhave the URL ‘domain.com/accounting-software’

At the outset of an SEO campaign you will need to go through the  existing site to make the SEO changes, but don’t forget – SEO is ongoing. You’ll have to incorporate these steps for every new page of content you create too.For more guidance you can contact to seo san jose professionals to better optimize your page.


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