Email Campaigns can reduce Scums

To keep E-Commerce customers in the sales cycle, create engaging email campaigns that entertain and educate your audience. The goal is to indulge customers in a worthwhile shopping experience.

According to the researches made by top 10 SEO Companies, 80 percent of the future revenue of your company will be from just 20 percent of your existing customers. So your team must work upon the satisfaction of the consumers so as to ensure gain value from them.

Retention emails are designed to get customers more engaged, whether they are totally inactive or just not taking full use of your product. Initiate email campaigns to retain customers’ interest in your brand and products. To so, following strategies can be considered:

  1. Segment Your List:

Email segmentation is targeting specific groups based on a certain criteria. The notion is that everyone isn’t the same. Different customers have different interests and are from different locations too. When it comes to business customers, their interests, their priorities and their budgets are different.

It wouldn’t be appropriate to send same email to mass people, because that will be then of no use. Hence, segmentation is the foremost and quite important sector to run a email campaign.

Segmentation leads to personalisation. It helps you to serve your customers for their set choices and interests. This will help you retain your existing customers and can also help you out in getting new customers.

  1. Offer Educational Content:

 Teach customers the value of your brand and functionality of its products. It will gain a deeper understanding of the customers.

Mark Quinn, a Segment VP of Marketing with Leggett & Platt, agrees: “When you’re educating people, you’re helping them understand the benefit of a solution. Consumers can find information anywhere these days, but when it comes from you, the benefit is twofold: you establish a more knowledgeable customer base while you develop loyalty.”

Stop sending predictable emails, switch them with effective GIFs, videos and case studies. Educational content includes from a detailed guide to a Snapchat or Instagram stories.

  1. Send a Feedback Mail:

This strategy is followed by  the top 10 SEO Companies, because until and unless your company will not receive feedbacks from your customers, it won’t be able to understand its flaws and hence will work in same manner.

A good starting point is to collect feedback from your customers. The direct approach is to ask them questions like:

  • On a scale of 1 to 10, how much do you enjoy our product?
  • How can we improve our customer service?
  • Would you recommend us to a colleague?

Whatever responses you get from your customers, consider them on a key point so as to make your brand more interactive. Take advantage of customer feedback. Cater to their needs to increase retention.

  1. Show Appreciation:

It’s now the time to show your customers true love! Show them some kind of appreciation.  Use email as a tool of communication to express  your gratitude and also remind your customers that how much you value to their business.

Appreciation takes several forms. It can range from a simple thank you to a discount on a purchase to an all-access pass to an upcoming conference. Now decide how you will show your customer an appreciation, so that they accept being happy as your brand’s customers.

Existing customers are your best asset. With the right mix of nurturing, your team can fight high scum rates.Segment your list to deliver customized messages. Send feedback emails to gather customer intelligence. And show appreciation with a simple thank you email.

Upgrade your email campaigns. Reduce churn.

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