The nofollow attribute is one less talked about other than the more technical based communities. However it means tons when it comes to rankings and indexing. The nofollow is basically an attribute which is a message, like a red flag telling the crawlers to not take a specific page or link in consideration. Its use is much less controlled than other attributes and many don’t even know much about it.
It’s basically this attribute which decides what can and cannot be ranked when it comes to web content. When there is a no follow added to a web page or whole website is like telling the search engine not to put trust in the content and don’t rank it. Many websites, such as blogs apply the nofollow automatically, especially on the comments sections, in order to deter spammers from fake, link-heavy commenting ( this is kind of a forced linking and many spam bots were using this method to make websites more popular) other content which generally has nofollow attribute include the following:
- Forum posts
- Blogs and forum comments
Nofollow to differentiate advertised content from the organic one.
Nofollow is also generally applied to all such content which is either full on advertisement or it’s a mention by specific ad or news based websites. The reason for this is very logical. One that pays shouldn’t be ranked for page value. Search engines try to hold back on direct promotion these days as they want to prioritize organic quality based page value. This has been applied to stop anyone guessing as lots of SEO The Hague experts would to this day say that paid advertising affects the rankings in a positive direction which has no base. Nowadays the following pages automatically get the nofollow attribute:
- Articles in online journals and other press releases from specific pages
- Press directories
- Every page that contains paid advertisement on a regular level
Interesting fact: Wikipedia, the largest web directory has had the nofollow for a long time, due to his pages having the ability to be edited by anyone. But this has changed as Wikipedia lists as first or second in terms of tons of keywords (especially it’s pages aiming learning such as Process Maps).
All in all, it is not worthwhile to look for organic benefits, from wanting to link to any pages which have the nofollow attribute. Unless you want to switch from link building to marketing ( content marketing) that’s the big world of paid ads of all sorts and which can also get business and appreciation only not ranking wise.
Can I see which pages have nofollow attribute?
Yes, there are lots of online tools which can help you check if a website or webpage has or doesn’t have the nofollow added to its link.
If you want your website to be optimized to the max and climb up the rankings, check out a good and experienced SEO The Hague who can help you with that.
More Info: # Link building 2016 # Link Building 101: SEO vs. marketing approach # Link Building 101: All about going organic # How Link Building benefits my business? # Link Building back in the day # The importance of link building # Link Building 101: a comprehensive guide