What is landing page?
We would call any page on the web on which one may land a “web page”, while a “landing page” is any page on the web on which one might land that has a form and exists exclusively to capture a visitor’s information through that form. In other words, all landing pages are web pages, whereas all web pages are landing pages.
A form on the landing page is an opportunity for someone to convert ,and designed specifically for the conversion event.That conversion event could be filling out their email address so they can subscribe to your blog, or filling out a form for an ebook or filling out transactional information to buy a product on your site. The landing page form, whether one field or multiple fields, is the time for a visitor to provide you certain information regarding themselves so that you can give them something back in return.
Landing pages provides a great way to generate more traffic, more leads, increase in online sales.Pages that are developed to increase website traffic must be SEO friendly, so that they can be found on search engines. Landing pages can also encourage the visitor to finish a particular task such as purchasing an item or signing up for a newsletter.
Having an seo focused or conversion focused landing page is totally dependent your need. The differences between these two and the way to know whether you need one or the other or need a mix of them is to ask a few questions:
- Are you trying to rank for general keywords or conversion-focused keywords?
- Are you trying to rank for both?
- Are you not worried about keyword rankings at all and you are concerned with conversion only.
SEO Based Landing Pages
In order to have seo focused landing page there have to be strong SEO work behind it. Placing emphasis on seo based landing page means that your primary concern is wanting to ranking highly on search engine sites, less bounce rates and high engagement rate which can be done with keyword-based content. Keywords play a vital role in a website’s SEO and search engine ranking, which can lead to more visits and contribute to overall website success. Take help of seo consultants to create seo based landing pages
Conversion Based Landing Pages
A conversion based landing page does not focus on SEO rather, it serves one specific target audience and wants website visitors to complete a specific action. These types of pages keep visitors on a specific page by showing them an offer they are likely to respond to such as filling out a form, making a purchase or other types of incentives. Such incentives are called a call to action. A call to action should be immediate, making site users feel the importance, to complete a specific action.
It’s important to consider what it is that your landing page needs most. Are you more concerned with ranking on search engines? SEO based landing pages should be your area of focus. If your site is consumer-based and want visitors to complete a certain action, conversion landing pages will prove to be the best. What about landing page that only not having strong SEO capabilities but conversion opportunities too? With a landing page that inculcates both you have the edge, a page that ranks well and generates conversions.
What does your website need? Are you more interested in ranking on search engines or having visitors complete a specific action? Consult seo companies in atlanta today for more information on how to create winning landing pages.
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