The problem is you have a perfect PR team but they get the coverage from those same same 10 publications. You have a content team and dozens of writers. Still your Engagement has never been higher. SEO services in Boston say that this is because they have created their own limits and they do not try to look beyond the walls of your website.
So, now you know the solution that your content, your brand, your expertise everything needs a way which is beyond the limits of your website. You need to reach out to the hundreds and thousands of niche publishers who speak to your separated audience.
To make the most out of your PR team you can improve it in these ways:
1.Choose your targets:
If you want to improve your coverage then you need to try out something unique. Pick at least ten publishers where you think that your efforts in brand exposure could bring in a return on your time and effort. If you are confused that where will you find them then you could look at the title tags of publishers.
You can also use this Google query – [related:adomainthatPRtargets.com], you will definitely find some useful results.
2.Batch your target sites:
When you are on a hunt of your publishers then go through their web pages and review their sites very well. Analyse about their customers, their audience goals and what do they provide them. Make a note of all the details and if you get more than one publisher for the same type of customers then batch the site. This will be more beneficial for you.
3.Make a list of topics:
Once you know the target customers of these publishers then find out the relevant topics to write on. SEO services in Boston suggests that after deciding about the articles find out what kind of matter are they providing to the customers. If you find it convincing then it is great.
4.You can ask for ideas:
Don’t think that it will be all yours, you can always ask for the participation of your audience too. You can ask for their contribution on these topics. If you know any writing expert on the internet you can go for them too.
5.Listen to your source contributors also:
You can also select one or two contributors or any of your audience who already trust you and will not require any convincing and have a discussion with them. Tell them about the topics that you have thought of and have a 30- 40 minutes discussion.
You will have to be a great searcher because you never know where you can get the best source or where can you find a productive segment of your audience. Not only buying ads will benefit you, you have to move out, search and analyse.