Monthly Archives: July 2016

How Can Your Content Marketing Campaign Become Successful?

This word, content marketing is now the most common strategy all around. We are hearing this word almost everywhere and cannot ignore this. If you have a good quality content then only you will be allowed to move further. So, driving this campaign is much harder than it sounds.

Here are some factors that define how can you carry out this campaign successfully:

1.First are your audience:

Experts from SEO Augsburg say that you should make sure that your content provides the right knowledge to the right group of people. You should target the most apt audience and this can be done only by through research. You have to focus on the aspect that how well are you speaking to the core group and are they responding to it or not. Content is all about creating the influence on your audience and customers. So, this should be your first approach to find them out.

2.Relevant content:

Yes, this is true that you are bored of listening to this old sentence but this forms the basis of your content marketing campaign. Whatever you deliver, deliver the best otherwise not. If your content is genuine then only the audience will like to read it otherwise they will just click the link and return back. This can increase the bounce rate of your site and prove out to be harmful.

3.The level of engagement:

Track how much people are spending time on your site. Are they really spending more minutes or are they just coming for few seconds? You should find out all these details before planning further actions. You can measure that by analysing the sales cycle, purchase, time spent in a particular section.

Pay attention to comments, social shares and consumptions.

4.Make your strategy clear:

SEO companies in germany says that until and unless you will not have a well defined strategy you cannot build the game perfectly. Everything you do related to your business you need a strategy. So, content marketing campaign should be a well defined phenomenon.

Even building a strategy is not enough, you need to follow it always. Attach with it and craft out everything accordingly. Your content team should focus on: responsibilities, choosing relevant topics, producing content, distributing it and carrying out other components smoothly. If your campaign is failing then do not think that it would be because of irrelevant content but it might be because of the organizational issues.

5.Measure the influence:

You will have to maintain the influence because it is also one of the major factor defining your sales. The success of your campaign depends on the overall influence created by your content. A few metric that you can consider are: number of social followers, blog subscribers, email subscribers, site traffic and links coming back to your site.

Content marketing campaign is made up of many interrelated factors like engagement, influence, impact, traffic, your audience and a lot more. You need to focus on all and come out with the best.

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Are You Making These Marketing Mistakes In Your Startup?

As you see the world is heading towards entrepreneurship and more and more startups hence the companies are selling innovative products and services all around the globe. According to SEO Sao Paulo No matter what they are providing to their customers but this is for sure, every startup goes through some common marketing mistakes which are unavoidable if they do not pay attention to it.

Some of those common mistakes are mentioned here, if you have still not committed them save yourself from these mistakes before they prove out dangerous to your business:

1.You spend a lot without thinking:

Startup owners and entrepreneurs are so enthusiastic that they do not think about any investment as positive or negative and want their business to be popular in seconds hence they land into troubles. It is recommended by many experts that you should not finish your budget so soon in big marketing processes as you do not know the consequences and you might be left with nothing.

You need a mentor or financial expert initially because  you are not aware that which platforms will work good for you because you have not tested them hence first analyse and then think about the next step.

2.You fall prey to irrelevant channels:

Amidst the whole crowd of channels select the right one by rechecking the type of your audience. You need to find out that which channel are your audience using the most. It is possible that you will have more than one type of target audience, so you need to know that what all channels are they using and from which channels you will be able to connect with them most often.

3.Spending quickly on marketing staff:

Initially you are overwhelmed and hence do not know the exact amount, how much you should pay. According to SEO Recife There is no need to hire a full time marketing staff initially until your work is going on smoothly without them. You should invest in them only if you do not have time, you are left with no options or you need to focus on other things.

4.Brand publicity:

Continuously modifying your content, revising and updating the brand name is not at all acceptable. It leads to a lot of investment and this practice is not recommended good as it will just lead you to wastage of your money. If you have everything setup then let it be for sometime to analyse the results properly. If you will keep on changing then how will you come to know that what effect is it having on your audience. So, do not spend too much on branding blindly.

This is true that startup companies are afraid in setting up their whole business and this is natural. In this confusion they allow everyone to speak when planning the marketing budget. This approach can be confusing sometimes because you involve a lot of people for one decision.

Hence, before planning for your marketing strategies, go through these points. These will definitely help you for a long term.

Here Are Some Direct Mail Marketing Strategies For You

Digital Marketing has set forth different forms which are still evolving but are proving out to be beneficial. One of those forms as stated by many SEO specialists is direct marketing, this is related to relationship marketing and is setting new goals for the business owners.

To get instant results from direct marketing you will have to follow some strategies. Some of them are here:

1.Focusing on important things:

The biggest problem of most of the businessmen today is that they are more ready to fire the people from their team instead of putting their attention towards something that is really important for a business. Experts in the marketing field say that most of the business owners mostly deviate from planning and are more eager to take prompt actions without even thinking. They should understand that this is the time to focus on more important things rather than reacting immediately.

2.Your advertisement should not affect the attitude:

This is the base of marketing, your advertisement should be based on human intent and it should not change the attitude of your customers. You should first analyse who are your customers, what are their needs, what do they want and react accordingly.

3.Be easily accessible:

What could be better than being available for your prospects and customers all the time? Your customers expect this from you and you should be able to do that. It is  good when you are always with your customers. Your business should be their database provide them with information through the relevant marketing channels available. They can tell you better what they need from you, when they know how and where they could reach you. So, try to be supportive and within their reach always.

4.Your advertising should be profitable:

You have to do advertising which helps you in your growth. The results of advertising is are easily measurable and they could become accountable. Advertising should no longer just be a part of the good but should also turn out to become one of your major investments which could bring you profits.

5.Include useful things:

According to many SEO Companies you can use the promotional products in direct mail campaign also. Include such things in your promotion which are common and people use them often. Some of the examples are  including something like a pen because it is a thing which at least 50 per cent are likely to keep a pen with them. In this way you will be an inhouse person for them. They will recognize you and will trust you.

These five points will help you to improve your direct mail strategies and reshape your digital marketing techniques. Organizations, suppliers, and the marketers need to constantly examine and monitor the sources, status and the vitality of relationships. It is the need of hour to  examine and understand the things they are living in and in order to know and discover the things they have grown from.

How Content Marketing and Link Building Work Together?

Talking about the most important terms of SEO – Content Marketing and Link Building. These terms describe separate marketing practices related to different purposes, strategies and yes the scope. Both of the processes are different from each other. But that doesn’t mean you can apply both of the processes in the same way as stated by experts working in SEO Shanghai industry. Just like you use email and content marketing together or you pair display advertising and content marketing with each other.

Below, we have depicted some of the definitions that might help in understanding the real process of link building as well as content marketing, and how these processes are different from each other:

Sliding towards content marketing, this process is defined as the practice of generating, posting and distributing content. For example, we have writers who post articles, videos, images with the sole goal to attract traffic towards their website. When you implement content marketing in an effective manner then it will surely turn out to be a beneficial approach which can drive success as well as profit.

On the other hand, when it comes link building is another SEO mechanism aiming to accentuate the quality along with quantity denoting the inbound links which are specific to a web page integrated with immense efforts that are improvising your page rankings on the results page.

Other Related Activities

In spite of their separate mechanism, both content marketing, and link building includes some similar activities within each other. Let’s understand how:

Both of the processes content marketing and link building asks you to create content and later you need to post the same content on social media networks. Alongside, the marketer has to observe their audience behavior.

However, both of the practices are almost same and encloses some difference in their objectives, purposes and surely in their connection.

Right Time to Use Link Building

Your business will have an enormous impact in SEO world and when you build a proper communication and relationship between these two purposes.

While working as an SEO individual, the process of link building actually influences the search engine algorithms. The professionals working in this digital industry we understand that link building is accessed in the same way to track the page’s popularity or its value in the digital market. Thus, encouraging a large number of quality links will have an impact on your page’s ranking.

Further, we have mentioned the tactics that can be used along with link building:

  • Producing fresh, informative and quality content
  • Finding directories that proposes follow links
  • Encouraging articles with press releases
  • Guest blogging and submitting articles for publication
  • Building connection with blogger and website owners
  • Making contributions to forums and content communities
  • Developing microsites and landing pages
  • Researching about the words or phrases that are popular in the search engines

Right Time to Use Content Marketing

Content marketing is all about implementing your practices for having lasting relationships. It just goes for the triple purpose of inviting, attracting and retaining the visitors. Often, in content marketing, the website owners has to execute a thorough research to recognize the requirements or expectations of prospects and customers. And then, the marketer can create content too:

  • Solve problems and help your customers in making better decisions
  • Entertain the visitors
  • Introduce people and establish communities
  • Make other people successful

Conclusion

Both link building and content marketing are named as two different marketing processes. Despite in case they work differently, but their marketing tools assists in your business in order to attain your objectives, as we have observed in SEO company china. If accessed in a proper manner, both of them should make their contribution in making your company successful.

One For All or One For One? What Stories Should You be Telling?

Everybody likes to be reminded of the childhood. It carries a lot of good memories and the ones that carry a great lesson.

When we listen to some stories or watch movies with the ‘bedtime stories’ concept, we are instantly taken back and we feel connected with the storyteller. The top SEO providers observed that many big and small brands are using storytelling to reach the right prospects.

So moral of the story is; tales that make people nostalgic work.

Is it the only thing that works?

Let us consider three members of the targeted audience. Mr. G, Mr. H and Ms. K.

Mr. G is working in a corporate sector and he is interested in your products because it helps him work with more efficiency. Mr. H is an artist and your products inspire him to create even better. Ms. K loves your products and she is a fan and keeps buying your products again and again.

You are telling each one of them the childhood stories and they are reacting well to them but let us tell them some different stories for once.

To Mr. G, we can tell the stories about the failures. He works in a corporate sector and he knows that everybody fails. Tell him how you didn’t lose hope and tries harder to get the success. This story would get a mind-blowing response from him. He may be currently facing the same problem and this would connect with him like anything.

To Mr. H, we can tell the story about how you started the business. Every business has an idea which starts from a vision. This vision is opposed by many people who do not understand it just yet. As the idea gets success, everybody accepts it wholeheartedly. Mr. H is an artist and he understands the importance of an idea. He understands that an idea needs a support and that probably he is not getting from anywhere. This story would be more relatable to his current situation and he would like to buy from you.

Now, Mrs. K can be told the story about the good work that you have done for the society. She is already a fan and all the good things that you have done would help to make her the loyal to the brand. When she knows that you are more than a brand, she would never turn to your competitors just because she can save a few bucks.

Getting the idea?

You can serve them the same stories and play low and safe. Or you can know them better and tell the stories that specifically matter to them. The message may be different but the underlying aim is the same; getting the conversions. Behavior analysis is the need of the hour. You need to know all about your customer just like you know yourselves. The automation can be used to deliver the message but the message should be controlled by you.

Invest in surveys or buy third-party data to get the maximum information about the audience. Know what they like, what is their background, what activities they do on the internet and what things they cannot bear at all. If possible, talk to them. Reach out to some members of the target audience and find out what things affect them. Let them do the talk, you just make the notes. Have a clear vision of what needs to be done.

Data is the first step, the next step is to act and target like anything. Draft the unique messages that cater the emotional needs of the audience. One story may perform mediocrely but specific stories will break the dam and make the audience connect.

Storytelling works but what stories, you need to decide right. The top 10 SEO Firms tell the right stories to the different prospects. They are flexible and accurate at the same time. You can contact them to hire the experts and give your project the best chance that it deserves.

If you want to know some more details about the topic, please comment below. If you want to give us some suggestions, you know what you have to do.

Let’s have a tour of 2016 website designs Guide!

Existing Features:

Read the following features which are already existing as per SEO UK.

  1. Flat design persists:

Flat designs are still on the run. The prime reason behind flat designs is still significant. These are interface designs that lay emphasis on the minimum usage of stylistic elements such as gradients, drop shadows, and other three-dimensional illusory objects. With cultural class and responsive websites, flat designs have linked the gap between mobile devices and desktop. Flat designs focus on simplicity and at the same time remove, complicated patterns, shadows, textures and shiny effects from the website.

  1. Background full-screen videos:

Videos are captivating and effective, as always. A campaign can have an immense reach if these videos are combined with the power of the web. Whether you use Flash or HTML5, including videos on the homepage is definitely going to get you more engagement.

  1. Responsive designs:

The designs are getting more and more complex as users move from one device to another. Responsive designs are the sole answer that facilitates easy navigation and reading across a number of devices. It will infiltrate further and more and more websites are now redesigned.

  1. Mobile Apps and Social Media:

Significance of mobile apps and dominance of social media is still there. More and more people are into smartphone use, these days and no one can deny on social media. Well, these are the elements that carry a possess a huge engagement.

New Trends:

In order to match up with the changing trends, SEO agency ask the user to concentrate more on the new trends of designing this year.

  1. Follow Typography rulebook:
  • Clear hierarchy- A clear hierarchy should be there, in order to catch visitor’s eye to the place where you actually want to attract them. Like, where exactly do you deal? A visitor should understand that from where you want them to start reading. Homepage content and links should look contrasting.

  • Concentrate on both micro and macro typography- Focus on both the aspects. Micro typography deals with the point size, line spacing, line length, letter spacing and a lot more small things. If we talk about macro typography, it embraces the overall structure and extent to which it matches with your website design.

  • Type colors- Many web designers overlook the fact that background color influences the way your next customer must be looking at your services. Your type colors and background shade should be drastically contrasting. Never keep type text just one shade of the color that your website background carries.

  • Avoid center alignment- One thing you should immediately quit is to use center alignment. Centre alignment and left alignment are two basic forms that a web designer uses while placing a homepage and inner pages content. Left aligned content is easy to read and with center aligned, user seriously has to search that from where he should start reading next line. He gets confused, whereas if we talk about left alignment, there is no conundrum at all.

  • Prefer Sans Serif- Prefer using sans serif typefaces. This font makes visitors to read and grasp text more easily than serifed text. Serifed fonts become pixelated and blurry. Not for the entire website, but for large blocks, you may avoid using serifed typefaces as it projects more guarantee that user will find an ease in reading what’s there on your website.

  1. Storytelling for great interaction:

Effective storytelling needs a contrasting usage of the user interface and visual design. To initiate with storytelling, think of the elements that a story should have- plot, characters, emotions and actions. Start with narration. You need to have a set of visuals that seem like belong to each other. It needs a little understanding of design theory and your audience in order to narrate a story.  Storytelling is important as-

  • Storytelling makes products more memorable.
  • By simplifying the complex description, it provides meaning and order to what you want to tell your visitors.
  • By means of storytelling, the audience feels an ease in getting to a conclusion quickly.

  1. Great usage of Minimalism:

The art of minimalism can be mastered by anyone. It is just breaking down a number of things in barest possible elements. It is all about reducing designs to essential elements.

  1. Card-based designs:

Re-architecture in web designs is witnessed in last few months. Website designs are moving away from multiple pages and destinations. The websites today, provide a completely personalized experience with aggregating various pieces of content. The website has been made like fitting easily on each and every screen type and size.

  • The aggregation relies on-
  • The environmental and location context.
  • The interest and behavior of the person who consumes the text.
  • Targeting advertising.

We do have a great example i.e. Twitter and Google Now. Every website is moving to cards. Pinterest represents cards, much of Facebook has been moved to cards.

Tools Which Can Improve Your Instagram Marketing

Instagram has now become a strong and of course, a powerful means for marketing. Reports from SEO services Ireland have already displayed that nearly 28 percent of the U.S. population is using it,  and hence the business owners in US need to integrate their business with Instagram. While the app alone may be enough to get you started, using the right tools can really boost up your results.

So, if you also want to take your Instagram marketing to the next level, consider the following tools:

1.Piqora:

Piqora helps you in finding the users from your niche. It lets you know exactly which images get the most likes and comments so you can enhance or improve your content strategy. According to SEO services Cork Piqora also provides unique hashtag analytics, gives you important insights into individual users and their way of using certain hashtags, and how influential those users are. This is a great feature for finding and following influencers in your niche.

2.Word Dream:

Word dream is just another mobile graphics app which is very easy to use. You do not have to do much, simply insert the text you want, and the app will create a stunning graphic automatically which you can download later and share on social media. It is customizable too, you can add some of your taste in the graphic. There are many options like color and style adjustments, filters, special effects and text layouts, you can use them according to you.

3.Repost:

Repost helps you to repost photos on Instagram stating the credit to the original picture. It also allows you to see which photos and users are getting the maximum  reposts, and lets you you to search for relevant users, tags and contests.

4.Tapshop:

Tapshop turns your Instagram page into an online shopping portal. Such that when users click on a link within your profile they will be redirected to a landing page full of your products they’ve liked.Your customers can buy those products easily through the same platform.

5.Crowdfire:

Crowdfire is quite common among the marketers. It provides an insight to find out inactive followers and the non followers. It also helps you in finding the new users to follow and also keeps the  track of how your social media updates and its effect on the total numbers.

6.Iconosquare:

Iconosquare is used to view the Instagram through web. It gives you the ability to respond to comments, search for posts by hashtag keywords, plus a new contest feature. The tool also allows you to easily see who your friends are following along with which content of yours is currently getting the most likes and comments via the Populars tab. It also gives you access to a whole host of unique analytics, like love rate, talk rate and post distribution.

Having the right tool can enhance your strategy on Instagram and can help you gain more and more customers and followers. So, its time to use these tools and become an Instagram pro.

Accentuate your Content Strategy to Stand Out in Market

Content and its related marketing has been around for a while, and its not new for any digital marketer. Mostly, companies practice a robust strategy for their content marketing comprising various other practices such as blogging, social media posting, promotions on social media networks and much more.

But as per SEO Company Galway, the facts show there are 2 million blog posts on social networks every day. And this is called a high amount of content being produced and this is the only reason why the environment of digital world has become extremely competitive.

Now, here the question arise, because everyone is on board and publishing content around the clock, then what strategy you’re following to make your content stand out?

Well, you’ll get the answer below:

  • For better content strategy research more and more

The area which most of the content providers are missing is nothing but the research part. Instead you will be spending some of your time in sharing insights within your own company, all the content developers are using statistics and their thorough research by accessing the external resources.

You can take any of your popular blog posts and you’ll notice that much of it pivots on definite numbers and of course research that proves certain approaches as effective tactics than others. You have gathered this information from somewhere, then why not working this out from your business?

Whereas, everyone out there are linking the detailed knowledge, whether you are considering your business or any enterprise that actually generates the idea and it not only helps make you understand your business better but also build a proficient reputation with your company.

Moreover, this will also build up an interesting network from external links where more and more people reference your research.

  • External links always matter for content

While working as a digital marketer, we understand that it is required to have a complete network of external links pointing back to your website which actually a great thing since, by doing so one can draw more outside traffic to the website.

But do you know? It goes beyond your traffic, it actually impacts your organic rankings as well. The experts in market state that external links are extremely important for search engine optimization since it indicates about the popularity and relevance with the search engine algorithms. Overall, external links can help in raising your content to the top position in the search results, as stated by digital marketing limerick.

Let’s understand this with an example, suppose you’re working as an email marketing company and you have posted a new research showing the boost up rate by 65 percent. Later that, you have created an in-depth report sharing extra statistics and details about personalization impact, which seems both impactful and valuable for the audience.

Thus, that means research is extremely important and every content developer is hungry for providing new data through their posts.

  • Don’t Repeat Your Actions

If you want to follow simple approaches for your content to be more interesting and relevant, then don’t turn towards research and collect other companies’ information, you should share information about your own company.

By doing so, you’ll not only highlight the interesting trends that are running within your niche but over the time you’ll train your audience and build your authority effectively.

Rankings & Reviews of Top 10 Seo Companies  @ https://www.10seos.com/top-seo-companies

Here’s How You Can Supplement Your PR Efforts

The problem is you have a perfect  PR team but they get the coverage from those same same 10 publications. You have a content team and dozens of writers. Still your Engagement has never been higher. SEO services in Boston say that this is because they have created their own limits and they do not try to look beyond the walls of your website.

So, now you know the solution that your content, your brand, your expertise everything  needs a way which is beyond the limits of your website. You need to reach out to the hundreds and thousands of niche publishers who speak to your separated audience.

To make the most out of your PR team you can improve it in these ways:

1.Choose your targets:

If you want to improve your coverage then you need to try out something unique. Pick  at least ten publishers where you think that your efforts in brand exposure could bring in a return on your time and effort. If you are confused that where will you find them then you could look at the title tags of publishers.

You can also use this Google query – [related:adomainthatPRtargets.com], you will definitely find some useful results.

2.Batch your target sites:

When you are on a hunt of your publishers then go through their web pages and review their sites very well. Analyse about their customers, their audience goals and what do they provide them. Make a note of all the details and if you get more than one publisher for the same type of customers then batch the site. This will be more beneficial for you.

3.Make a list of topics:

Once you know the target customers of these publishers then find out the relevant topics to write on. SEO services in Boston suggests that after deciding about the articles find out what kind of matter are they providing to the customers. If you find it convincing then it is great.

4.You can ask for ideas:

Don’t think that it will be all yours, you can always ask for the participation of your audience too. You can ask for their contribution on these topics. If you know any writing expert on the internet you can go for them too.

5.Listen to your source contributors also:

You can also select one or two contributors or any of your audience who already trust you and will not require any convincing and have a discussion with them. Tell them about the topics that you have thought of and have a 30- 40 minutes discussion.

You will have to be a great searcher because you never know where you can get the best source or where can you find a productive segment of your audience. Not only buying ads will benefit you, you have to move out, search and analyse.

Top 10 seo companies

Learn SEO: Quick Guide for Images Alt Text

Alt text or alternative text is related to the images you post on your website. This text is useful for those users, who can’t see the image and alt text describes the picture for them. It explains to a blind user, what actually the image is representing. The search engine bots use this Alt test in order to decode, what the image is all about.

If you’re operating a website and you have posted images on it, then it is essential that all of the images should have alt text. Not adding the alt text for images is the practice against Google Webmaster guidelines, which results in your HTML as a non-valid aspect.

On the other hand, alt text explains your image to the search engines which drives extra traffic towards your website via Google Images. But be clear, that alt text is not going to contribute to your higher rankings in the search results. This works like an additional factor that enhances your website in front of search engine bots, as stated by SEO Companies in Berlin.

How to use Alt Text for Images?

If you wish to use alt text with your website’s images, then the following tips are for you:

  1. Keep your alt text short and simple

As we already mentioned, alt text is for blind users, explaining to them what is been showing in the image. Hence, for this short alt text will stand as appropriate options as the blind users will get the image explanation easily. Long and descriptive alt text loses its impact on the users and creates confusion.

  1. No More Keyword Stuffing

Google never ever appreciates keyword stuffing into the image alt text. Thus, it would be beneficial for you to avoid this. On the other side, try to describe your image without using any keyword as it will not make Google penalize you and you have to bear the loss.

  1. Highlight the subject of the web page

Alt text is considered as an effective approach to demonstrating the subject of the web page to search engines, which can result in providing an extra rise in search results. Therefore, including web page subject into the alt text would lead to an advantageous move.

  1. Write accurate words for products

If you are operating an eCommerce website, then a precise description reflecting relevancy with your products would stand greatly as your images alt text.

For example, the alt text as “women red silhouettes” would make any blind user to understand what the product all about is. In addition, the precise descriptions also help the search engines to know about the products.

Alt Text is just a part of the game – don’t forget there’re many more parts

The ranking provided in search engine results page depends on various aspects and alternative text is just one part of the game, but there are many other factors to play with.

In case you want to know more about SEO pie, then you can reach to professional SEO company in your city. Outreaching to these professional SEO companies is pretty simple. You can check the SEO in Germany experts to get the best services.