Facebook ads aren’t that easy to manage as they seem. There are many other aspects that make these factors time intense and erratic. We have described some of the factors as follows, but the factors are limited to:
Emerging temporary change in the competition for your defined targeted audience. At Facebook, there are a lot of companies that test their potential audience and look for the ones that for efficiently for their business. Whenever a company tests your audience, then the cost of your business needs will increase directly. And this lead to the temporary increase in your cost per acquisition, as stated by digital marketing in Egypt.
If you’re targeting small audience, then they’ll perform effectively in the initial period of time, but after some time, they can lose the effectiveness as they’ll be seeing same offer over and over again.
Relevance score comprises immense impact on the cost per click provided to your Facebook’s ads. The higher your relevance score is, the lower cost per click will be and this will consequently have an impact on your cost per conversion. It is required for your business to stimulate with comments, shares, and likes which get high score in relevance.
If you wish to optimize your Facebook ad campaigns, then here we have outlined some of the practices that can actually make you drive your ads on Facebook:
Access a Different Campaign Types
There are various campaign types available on Facebook. Most of the people access post engagement which is used to boost their posts on Facebook, whereas there is another type ‘website conversions’, which is used for your ads optimization to get increased sales number and also drives the click numbers on your website within your specified budget.
Each of the campaign types will be employed with a different cost per acquisition for all your ad campaigns. These days, we have been observing that companies are switching from website conversion to post engagement since post engagement positively influence your relevance score and assists in generating a lower cost per click and lower rate on cost per conversion.
Experiment with Your Words and Images
At Facebook, users are actually not looking for your product or service, but they’re getting these ads since you are supposed to spread awareness about your services or products in front of your potential audience. Who knows, the interested users might click on your ad and make a purchase.
In your ad, the major component that actually influences your click-through rates is none other than the images you show. When a user come to Facebook, he or she quickly scroll the feeds and stops at the content which comprise interesting image and catchy words. Facebook allows 20% of the text on images, thus, you can transform the user interest through the text you have accessed.
Testing the copy of your ad is as important as testing an image even though your major role will come into play after some time.
Make most of both Manual & Automatic Bidding
The automatic aspect on Facebook is increasingly effective, but it might not generate the desired cost per click or conversion all times. That is the reason, manual bidding is considered an ideal feature that is capable of generating a good amount of conversions, engagement and acquire any other objective depending on the campaign type, but you need to decrease the cost per conversion slightly.
When it comes to manual bidding, it has been observed that it needs consistent monitoring that exponentially increase the cost per acquisition, as depicted by Cairo SEO industry.
Facebook campaigns seem easy, but they might need continuous monitoring and there are different factors that make a huge difference in your performance. If you understand these factors then you can successfully drive your business with time and money factors.