There are many businesses that are not into online advertising or not even delivering healthy budgets to it. In fact, one survey showed that small businesses are only spending 3 percent of their total ad budgets on Web ads.
So,according to SEO company Adelaide if you are also among these businesses then you need to change. Here are some of the reasons that why you are not using PPC ads. Find out the reason and the way to cure it:
- If you are very popular:
If you have this type of PPC skepticism then of course you will not look for any other kind of marketing. Your business is already in a good condition and you do not want to take risks or spend uselessly. But someone who thought you should explore PPC may have referred you to an agency, and you’re unsure about it from the outset. You might call the agency and listen to what they have to say, but you’re not ready make a deal.
Being popular in your field is great and you need not worry only until someone else grabs your position. There are always new businesses coming into your market, and some of those businesses are investing in their online presence, so it might happen that there first move would take them to the top.
- You are thrifty:
If even spending $500 a month on PPC, is a big deal for you then you are thrifty. If you’re thrifty when it comes to your PPC ad spend, you might not be get the best benefits. You should be flexible with your budget and this can help the right PPC manager bring in more conversions. They may not ever use the maximum end of your budget, but the flexibility delivers help you that you need in the search results.
3.You are scared:
You do not want to even try it because scared of PPC. This is because you’ve heard horror stories about how it can go waste you may be fearful to take the first step. Any time you do something new, it’s scary no matter whatever it is, starting a PPC campaign or riding a bike. But if you don’t give it a first try, you’ll never know.
4.Only organic search:
There are many businesses that do well in the organic search channel and they don’t believe in spending money on pay per click. The actual thought behind this fact according to the experts from SEO Perth is that it’s dangerous to depend on only one channel. So, you cannot entirely depend on organic search, you will need to keep an additional option. Experts from many SEO companies have convinced their clients to not to use only one source. You should always have an option. Hence it is time to search for your reason and avoid it before cuases any damage to you. It is you who has to take the next step and amke use of PPC.