Most brands are pretty boring. Maybe they are boring because of their products, their marketing style or their services. According to SEO Victoria street mostly those brands call Marketers who have to create compelling stories for things like toilet paper or tile grout or the companies which deliver heavy manufacturing materials.
So, how can marketers make these content interesting? Here are some effective ways to do so:
1.Do not forget the native language:
Marketing actually means getting inside the mind of your customers. It includes listening to pain points, and knowing how to work and find out the real data.
Here is a company named as Duluth Trading Company which really listened to its customers. Their story is about hard-working, blue-collar men and women who buy American and work jobs that require comfort. The language which they have used on their site is quite down to earth and easy for the customers to read and understand.
Getting the language right takes a lot of dedication and listening. You’ll need to find consumer pain points and reply them in the same language of your customer.
- Be humorous sometimes:
Humor is the language of all. Companies who use humor have a positive approach towards their customers. Humor binds you with your customers no matter if your approach is different. They would love to visit your site in search of some attractive and funny images, videos or content. This will definitely increase your web traffic.
3.Create your own story:
There are many incidents which can help you to create a story of your own. Giving to the community, Helping in disaster relief efforts, or hiring veterans are all opportunities. For companies who have a negative image they should invest in brand recognition, or simply make their brand more interesting by building a humanitarian event.
SEO Sydney experts say that creating your own story does not have to be on a large-scale. You can simply build one by getting involved in the needs of your community to show customers that you are caring and trustworthy and this the kind of company they want to do business with. That’s great storytelling for any company.
4.Show that your customers are heroes:
Giving your customers the role of the superstar in your story. Ask them to submit their own life stories, photos, or videos featuring your product, and then share their stories on social media. This act of showcasing your customers will build a good connection between you both and this what you need at the end.
Great storytelling about brands is not limited to product, company, or even to the people running the company. Brand stories depict that how the products and the services affect the lives of its customers. If a company cares for its employees, the community, and the world as a whole then the story related to them would be interesting and it will definitely drive in customers no matter how boring is the product.