Boomers are nowhere behind when it comes to the use of latest gadgets and tech products. They try hard to get every detail of the product but succeed very less. They are not able to understand the so complicated theory behind them. This does not mean that they are dumb but they are not used to it that is it. According to SEO services Kansas if your company deals with tech products and you want to target this section of the society then you have to pay attention on some of the things.
Here’s how you build the tech products for boomers:
1.No Extra features:
If you can build the same product as that which you created for the millenials then it is of no use to the boomers. They need something which is less complicated. Boomers mostly focus on those facilities help them track their finances and helps them to stay in better health. When they have to deal with social media they become conservative. According to the latest studies only 30% of the boomers are there on Facebook and very few on Instagram. Hence publishing your ads on these platforms to lure this section of the society will be useless.
2.Try to simplify the already complicated form:
You should try to deliver those tech products which do not complicate but simplify things. For example these people are more attracted towards that technology which helps them track their finances because tracking budget manually is a hectic task and you it well. So, try to think about such aspects when you are targeting the senior section.
- No need of jargons:
Heavy, innovative words which catch the attention of the normal audience will not lure the boomers. They want everything simple, even the written matter. Of course, they will go towards that thing which they can understand better. Jargons are like totally a different language for them. Avoid using them in your content and deliver your message in sweet and simple manner. So do not use many difficult terms on your website and make it clear to track every button and link on it. Even the Houston SEO company has suggested their clients to use less tough phrases.
As you know that for understanding the needs of the millennials you hire millennials to get the work done, similar goes with boomers too. You can hire them to understand the intents of the senior section of the society. There are many companies adopting this strategy and they have reported that it is really very useful. IDEO is the greatest example of that. It is not exactly a startup but yes they are in the market from sometime and they actually hired a person who is 90 years old for their designing team. They have reported that they are finding it a successful step.