Infographics are amazing. They are engaging and they look good too. Many blogs are using them as an interactive wrap for their content. You can also see increasing use of infographics in e-commerce emails. So, it is right what San Diego SEO says; infographics are ruling the visual world. Being a content writer, I have often read and heard suggestions about writing for infographics, here are the best and ones that you can start following today.
#1. Place the brand after the information
It is an unusual advice but if you think at once, you can really understand. When you tell your audiences what you do, and just what you do in the whole infographic, they get bored coming to the mid and then bounce off. The correct content for the infographic is not what you do, it is what happens around. If you are in cell phone business, do not just showcase your products, tell them about the general features that they can get in a budget phone, how they can choose the right phone, tricks to keep the phone virus-free etc. That is more engaging than pictures of cell phones with features and price.
#2. Revise, revise, revise
Do not overload the infographic with the content. To edit is the key to making a great infographic. Draft a rough format, know what you are going to write. Write for the first time and read it out loud, correct the ambiguities. Give the content to your fellow writer and ask his views. Make the corrections. One more last time, see if you can make the infographic simple so that newbies can also understand it. Do not make infographics for the experts, make them for the beginners.
#3. Infographics says ‘graphics’, so make them a visual treat
Your audience will like your infographic if it is good-looking and appealing to eyes. When you use nice color palette and fonts that are legit, infographics become stunning. Do not overdo the creativity. The utility and readability should not be sacrificed for the visibility. Use high-resolution images. Use graphs, charts, or tables wherever they deem fit. Choose the best format to deliver the message.
#4. Tell a story or at least, have a voice
For formal infographics, you cannot do anything but other than that; you can make infographic a platform to write about your brand and tell stories. So, firstly we told that you should not talk about your brand and now we are telling you the opposite. No, we are not. What we are saying now is; tell stories, your experiences. Do not tell what you do, tell how you reached the position that you are at today. Your infographic can stand out if you have a voice, your views, and personality. People can tell you what to write but you decide how to write.
#5. Do not forget conversions
The aim of your content is getting subscriptions and sales. Include CTA on the infographic, maybe at the end. Do not make audiences feel that the infographic is mere an advertisement. Provide utility first and then ask something in return. Virginia SEO advices to ask people for their opinions and start a conversation.
These are pretty awesome infographic suggestions to us, what do you have in your mind?