Effective Practices for Structuring SEO-Friendly URLs

People are still so confused about SEO-friendly URLs. As per practices of SEO USA, companies pay much attention to their targeted keywords but they are not aware of the fact that having the right set of keywords on their web address actually improves their rankings.

Thus, its time to make it easier and for this purpose we at 10seos have drawn few tips so that you make your URL structure SEO-friendly.

Try to use single domain along with a subdomain

In case, you have used more than one domain in the URL, then it will seem that you are having multiple websites. And this will lead you to split your link while confining the overall weightage of your main domain.

Right: http://www.maindomain.com/blog

Wrong: blog.maindomain.com

Your URL should be readable

The easier humans can read your website address, the easier will be for search engines to highlight you on the results page. By this, you are defining what your page consist. For example:

Right: http://www.maindomain.com/ladies-shoes

Wrong: http://www.maindomain.com/ category_184793/section_8493/session_b903eaa9e427/

Keywords are your Best Friends

Keywords not only work well for your site content, but they also improve the quality of your website’s URL. Using keywords into the link will not only indicate to the search engines, but it will also tell the users that your page is worth clicking on.

Right: http://www.maindomain.com/top-10-best-cars-of-2016

Wrong: http://www.maindomain.com/automobiles/15673/article

Which link would you click?

Canonicalize your URLs

After so many information about canonical on the internet, people are still confused in using them. Honestly, canonical tags are very easy to understand and implement as well. In case, you are having two URLs that are serving same content, then you have two options either make them 301 redirects or add the caninocal tag (rel=canonical) if you want to go for something new. By canonicalizing your URLs, your duplicate content will be limited to the search engines.

Make is short and better

Search engines and humans love shorter links since short URLs are directly associated with user experience and usability. Although, it’s a fact that keyword-dense URLs performs exceptionally on the search engines.

Do not try to change your existing URL, if you will, you going to lose all the positive link results. You can apply this tip to your future content.

Try to Keep Page Titles and URLs Same

According to York SEO agency, you should always keep your page title and URL same. For example, if you having about us page with the same title, then your URL should also consist the same name.

Your Page’s Title: About Us

Your Page’s URL: http://www.maindomain.com/about-us

Do not Use Excessive Folders

Humans, as well as the search engines, love those URLs which are clean and organized. And you can organize it by using folders, but remember not too many.

Right: http://www.maindomain.com/cars/sedans

Wrong: http://www.maindomain.com/automobiles/cars/sedans/brands/…

Put Underscores and Hyphens in your URLs

Even you will be confused between the hyphens and underscores. But if you ask us, we would recommend you to avoid underscores, as they extract the link awkwardly. Its always good to use hyphens, making your URLs clean and understandable.


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