Your brand is the final recognition of your business. The colour, the scheme, theme everything decides that whether it will be able to attract your customers or not. You should know whether it is consistent or not. Consistency is very important when it comes to the name of your brand. If it is consistent then only it will define trust and recognition.
Here are some of the unexpected sources where your brand is inconsistent as stated by the best SEO company in Denver. You need to know them soon so that you can correct it and explore new dimensions:
If you own a business then it is true that you will write about different areas and you will have different writing styles. Suppose you have many styles but you are not able to produce interesting content then it will be a great problem for you. Here your brand fails rapidly. It might be possible that your content and visula content both do not match and you are not able to deliver good content.
To overcome this problem you can create a detailed content style guide which will geive you certain information which you need.
2.Search engine Results:
Whenever people have to serach things where do they land? The answer is Google. This is true that Google is the main source of information and it is important but there is one drawback here for your brand. Google may put forward your old brnad logo or company details in front of your users anytime.
You will have to be proactive in this approach and need to prevent brand misuse by showcasing your brand correctly in a single, public-facing location.
3.Website Product Description:
One of the biggest problem of brand inconsistency is in product descriptions and feature pages. The copywriting is very problematic for being misaligned with your brand. This might result in mis alignment of your content with the images or wrong description of the products.
According to Houston SEO, conduct a website audit along with some of the experienced members of the company. Take advises from people who can assist you about the changes to be carried out on the website. If you have launched some new products then update the information there on your site. If the contact details provided there are wrong correct them. You need to carry out this audit quite regularly so that you will come to know about the product descriptions. You should conduct it every six months.