Internet has become a primary need of people today, especially it plays a significant role in the life of every teenager. It is like a basic necessity after food and water or probably before. So, the central point is- internet is important, but only when it is backed by a good speed. A lousy internet is as good as nothing. Google understands the need of every searcher and it has put in great efforts for optimizing search for slow internet connections, you can read that in detail from our previous article.
Here we will talk about how ‘search’ for the same query differs for slow and fast internet connections. As partial it may sound like, but according to St Louis SEO Company, it is somewhat positive. Let us discuss how the results differ and what is so positive about it.
How the search results differ?
For explanation point of view, let us consider that we searched for ‘Aptitude Quizzes’ on both slow and fast connections. For fast connections, the top results will be from apps and interactive sites with loads of graphics, which increases their size and decreases loading speed. Since a fast connection can load these results without a glitch, it is appropriate to show them such results.
Now on the other side, slow connections, did not have such results. They had only small size websites which are easier to load. Google also optimize the size of some pages up to 80% so that it can be accessed easily. The slow loading web pages are discarded from ranking in the search page.
At the bottom of the page, Google shows the message that ‘this is a basic version of the page because you have slow internet connection’.
Why is this positive?
For slow internet connection users, the main aim is gathering the information. They do not want to download a game or an app. They are not looking for pretty pages and graphics, they want quick results and then out. The search result for fast connections may look attractive with interactive results, but on the slow connection, they are not useful. Let us suppose Google does not do the partiality, then what? Would slow internet connection users be able to access the interactive sites and apps? Certainly not!
What pressure does it put on SEO?
For better search rankings, we consider page load as a contributing factor and with the introduction of AMPs, they will be the next to be added to the mobile ranking algorithm. As discussed above, if slow and fast connections have different search results, then SEO firms need to optimize their client’s websites for both the cases. If the site is interactive, it will not be accessible to slow connections and if it is not, there is no chance that it makes a place on the first page of SERP for fast connections.
Isn’t it a real stress booster? Seems like you can reach to only one set of audiences.
What can you do?
SEO Companies need to go with the Google’s testing and changing constantly, there is no way out of that. The aim of Google is providing searchers what they want and you need to do the same. Orlando SEO suggests that you keep doing what you have been, use tools which can tell you about the mobile rankings. If you are making your site interactive make sure it makes a place either in carousels or among top three results. If you are not, you need to optimize your site such that it is at least on the first page of the search result for fast connections, such that for basic results, it is automatically among the top three results.