For some of the people, social media means Facebook. It has become a routine of our lives. Some check their Facebook account again and again whenever they are free and some people actually have a time slot in their schedule to visit Facebook. It is not only a way to communicate with new and old friends, it also provides an excellent platform to businesses to showcase their brand and interact with audiences in real time.
Facebook has gone one step ahead to our years old friend ‘Like’ button and introduced emojis which is named as ‘reactions’ (Our first reaction: We like the word ‘emojis’ better, they sound so classy, right?). Top 10 SEO Agencies market their content on social media, as such the new change ought to mean something to them. Well, here is what we think about Facebook reactions.
#Thought1: Real Insights
Reactions simply convey what the reader is thinking. Like does not tell you the reason why people are liking it, they may like the writing, they may like the subject or they may be feeling connected with the content. Very few people comment on the post after liking it. Using reactions, brands can have a clearer idea of what their audiences are feeling. More happy faces mean everything’s going right and continue with the present style of writing, but getting angry or sad reactions means you should alter the content strategy or at least, change the writing tone.
#Thought2: Truth behind the words
Sometimes likes are sarcasm, sometimes comments like ‘very good’ or ‘great’ are sarcasm too. With the variety of available reactions and people’s tendency to use the correct one for the expression would help businesses to know the feelings of their readers. They would not have any confusion in differentiating the genuine reactions from the sarcasm ones.
#Thought3: Content evaluation
As mentioned above when businesses can know what their audiences feel about the content, they can draft their content based on these observations. It becomes easy to categorize contents in emotional, funny, very funny, controversial and not so good categories.
#Thought4: Easy to Scan
For large scale businesses, it is very hard to read all the comments accurately and likes are pretty much useless. With the introduction of reactions, websites can track the response of their audiences in a better and more efficient way.
#Thought5: More engagement
As from the audience point of view, they can engage with the content better and can give their response in less time. There is no need to waste time in thinking about what to write. Whether you are feeling upset, happy, angry or frowny, you just need one click to convey that to the content writer. When the process of engagement becomes so easy, then increased feedbacks are bound to happen.
Different SEO services have different thoughts about this new wave of communication on Facebook. Some think that is a welcoming change while for some people the use of emojis is destroying our natural communication. This is our opinion, what’s yours?