Every business and site owner creates an Adwords account and spends on pay per click ads to get maximum clicks which would finally convert. To achieve this thing their ads should show themselves in the search results whenever the users do the related searches. Their ads should be seen when people are looking to buy some specific product related to their niche.
The issue which arises here is how would these business owners come to know that whether their ads are doing fine or not. So, the solution is here, The experts from SEO services New York say that they just need to look at their search term report. The Search Term report simply allows you to look into your searches that triggered your ad and how many impressions, clicks and conversions each search term produced.
This practice sounds easy but it is really not. Latest studies have reported that among thousands of AdWords accounts, around 76 percent of their budget on search terms never convert.
How can you take control of your wasted ad trend?
According to SEO company Orlando, the first recommended action is to tighten your search term report. Although it takes some time and your dedication but it leads to long term success.
What should you do –
- Get your conversion tracking in place. According to the latest surveys only 29% of the Adwords account actually track their conversions. Some of them ignore some factors but it is not going to work. If you have to track your conversions effectively then you need to track everything, phone call, chat messages, purchases etc. You should do it regularly so that when you find any holes in your tracking you can fill them soon.
- Next thing which you should do is extract your search term report regularly. Through the report you will come to know where is your budget really going. You can pull out the report at any point of time and you can come across large variations related to every search term. So, you should look for a large window of data.
- The last step is to discard all the wastes you have come across. If you have come across such queries for which you feel that you have wasted your money. Then it is recommended to rebuild your account. Create highly focused campaigns related to the keywords and search terms that are really relevant for your campaign. This strategy will improve your campaign performance,but you should not forget to run that report again after few months even if your campaign is doing well.