Hashtags are gaining their own importance in social media strategies. As we all know there is a lot of content by various sites being shared all over the internet. It is difficult to make your content visible in front of most of the people or readers. So, hashtags have come up to help you. A Local SEO company in Atlanta states that they are a search and sort tool which can help you identify the content relevant to you.
Another important fact about using these latest social media symbols is that they help make your brand popular and make people look that you are updated with the current trends.
So, if these hashtags are so beneficial then why not use them in our brand monitoring. Here are 5 effective ways of using them:
Check if it is unique:
The new hashtag which you are deciding to use for your content should be unique and original. Especially if you are thinking of using that hashtag for long you should do an extensive research before using it. Search that hashtag on any search media platform and be confirmed. You can also use Hashtags.org to see if your selected hashtag is already used or not.
Hashtags should not turn out to be bashtags:
While deciding your hashtag be clear that it holds its relevant meaning. Many companies face this trauma of their hashtags converting to bash tags because they have a totally different meaning. For example, Mcdonald’s used its hashtag McDStories for positive purpose but it is being used the other way round.
Use Uppercase letters:
Usually, marketers make this common mistake. If you use capital letters in your hashtags they will be clearer to understand them. If you want your brand to be recognized then use clear and upper case letters.
Make them short:
If your hashtags are shorter they are more effective. They are easier to remember and do not occupy much space. Using short hashtags will make the relevant space for comments and links.
Dynamic or trending hashtags:
It is not important that you have to stick to only one hashtag every time. Make your hashtags trending depending on the occasion or any special day according to SEO USA. But make sure that the one which you are using suits your brand perfectly. If it does not go with your brand then it is of no use.