Content marketing as we all know is the latest and trending tool for developing a trust and attracting the consumers by the power and aura of the relevant content about the business. We read articles on how to improve content marketing, which steps to follow for successful content marketing. But here you will get to know that which all old procedures, protocols and norms the seo consultants and the brand owners should not follow this year to make your business more fruitful.
1.Marketing only your brand? You should surely stop this :
This is hard to follow of course, as we all know that each and every content whether it is about advertising, content marketing or PR is written in order to popularise your own brand. But you have to break this norm as today the readers are looking for that content where they need to know in deep. Your first and foremost priority should be your audience and they will exist only if you provide detailed information which educates as well as entertains.
2.Stop Going With unplanned marketing strategies:
According to the business requirements there are situations when you have to adjust and react then and there when needed without any plans or techniques. But you should stop this practice as soon as possible for long term results. Your approach should always be proactive and not reactive. Prepare a document first for all your strategies first and then move ahead.
3.Know your actual customers stop guessing them : As your brand starts establishing it is the common mistake what you commit is that you start guessing your customers and do not analyse the real ones. The atlanta seo companies develop customer persona by finding out that who is their best customer and how can they keep them tied up to them.
4.Stop forgetting to analyse your marketing output : In the race of marketing your content you just forget to consider the outcomes and the data in the reports. These reports help you take further decisions hence you should stop ignoring the data and outcomes.
5 Stop writing boring content : Yes, all of the seo and the brand owners should keep this thing in mind that they should write such a content which grabs the attention of the reader. It should not be monotonous and lendy. Give your content quality instead of quantity.
This year start with these don’ts to see the successful start of your content marketing.