Search Engines have changed over the years. They are now more fast, more accurate and more intelligent. Google’s algorithm is now upgraded to ‘Hummingbird’. Even Top 10 SEO Agencies have changed their approach to get better results. So it is more tougher to get rank on SERP in 2018. So today i am going to tell you about the points which search engines are focusing on. Let us begin without delaying any further.
Points that should be focused this year
- Go to any search engine and type your query in search box and see the results. Analyze the pattern of top 3 results. Look at those snippets and Keywords used to come on top of SERPs. You might find a pattern and this will help you to improve the ranking of your website. Understand your customers demand, to get better results.
- Focus on Meta title, description and URLs. Yes, Crawlers still pay most of the attention on this part. Proper use of Keywords in title and description can improve the ranking. Keep the length of Title and Description under limit. This snippet will help not only the Search engines but also the users. If it is attractive and accurate, Users will surely click on them.
- Make URLs and content which is easily accessible for Crawlers and Spiders. So when google comes to your page, it can take valuable information through it and index it easily. It will increase the chances to get in the sight of users. More valuable pages get more popularity and visibility.
- Now here comes the most important part that do you have a team which can focus on all these aspects? If you have such team then try to get inside the pattern of Search engines algorithms. Best SEO services are provided by a highly focused team.
- Employ keywords very carefully. It should be easily mixed to the content. Use of primary and secondary Keyword should be carefull. When you do keyword research, think from the perspective of a user. Try to focus on more common Keywords. Like use ‘Refrigerator’ instead of ‘Cooling machine’.
- Now when you are completely into the Search Engines then time has come to focus on Users. In the end users are going to give you the popularity which you are looking for. Make pages which can load fast and they should look attractive as well. Don’t stop here. Your website should be accessible on all the devices and most important thing, it should be Secure.
- If you have a perfect answer of a question. Then how you are going to spread it or where are you going to tell it, this matters a lot. Try to go on websites which are popular. Tell it on social media. Publicity of your knowledge can play vital role.
So keeping all the points in mind, do it practically to achieve better results. As search engines are updating, you have to update yourself to get higher rank. 2018 can bring a lot of growth in your business, only if you will apply right strategy.
In the era of Marketing, SEO is weighing more than other marketing techniques. So it is very important to stay updated. Essence of this is blog tells that no matter how hard algorithm becomes, one can achieve better ranking on SERPs. Just focus on your content and important points. Try to avoid common mistakes. Hope it will help you.